Advertisement

Topic: Aegis

Discover Returns to the Super Bowl for the First Time Since Card's 1986 Launch

But credit card rivals continue to skip Big Game

Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad. Within the credit and…

Dentsu Completes Aegis Acquisition

Chinese approval cinches the deal

Dentsu Inc. has cleared the last hurdle in its bid to acquire the Aegis Group plc after it gained clearance from Chinese anti-trust authorities for the nearly $5 billion deal. The…

Agency of the Year: Carat

Landing GM and Macy's catapults Carat into consideration as a major American media shop

A year ago, it would have been a bit of a stretch to declare Carat a U.S. media-buying powerhouse. But after the year Carat has just enjoyed, there’s no denying…

Advertisement