Topic: Aegis Group
Type
Mondelez Expands MediaVest's Duties
Aegis also gets a new global assignment
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…
Fast Chat: Angela Courtin
Exec discusses new Aegis Story Lab
In 2011, Aegis hired Angela Courtin to lead its branded content practice. Late last year, the media network spun out her team as a separate offering, dubbed The Story Lab.…
Aegis Group Buys Roundarch for $125M
Digital agency merges Isobar U.S. into RoundarchIsobar
Aegis Group acquired digital agency Roundarch for $125 million, the company announced today. Aegis is merging the Chicago-based firm with the U.S. arm of its Isobar agency network to form RoundarchIsobar. Jeff…
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