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Topic: A+E Networks

Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of Change

Bold moves and big swings

  brightcove.createExperiences(); Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them…

Why Many TV Networks Are Scrapping Pricey Upfront Spectacles

And pitching buyers in more intimate settings

Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that…

This Report Shows How Brands Lost Sales When They Spent Less on TV

A combined loss of $94 million

Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more…

Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial

Vice and A+E Networks' new channel reduces ad load

Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the…

Dan Harmon and Jack Black Bring History to Life in New Late-Night Comedy Block

The channel's big bid for millennials

When you think late-night comedy, History probably isn't the first—or even the 10th—channel that comes to mind. But the network hopes to change that starting next Thursday, Feb. 25, when…

A+E Networks to Use AOL's Programmatic Platform in Massive Deal

Includes ad buy across HuffPo, TechCrunch and more

AOL has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad…

Why Uncertainty Surrounds How Advertising Will Work on Vice’s New TV Network

Buyers intrigued but wary after deal with A+E

It took A+E Networks and Vice Media more than six months to finish their deal, finally announced yesterday, for Vice to take over A+E's History offshoot, H2. The revamped channel, which…

Vice Will Take Over A+E Networks’ H2 Next Year, Rebranding It as Viceland

Long-delayed revamp set after DirecTV carriage deal was done

Better late than never: The long-awaited deal for Vice Media to take over A+E Networks' H2 network, which many expected to be announced last spring, was finalized today. As expected, Vice…

A+E Networks Shake-up Leads to a New History Chief

Jana Bennett replaces Dirk Hoogstra

Dirk Hoogstra is history at History. The evp and gm of History and H2, who has been overseeing the networks since June 2013, is out, effective immediately. His replacement is FYI…

Vice Remains Coyly Mum on 'New Channel This Fall'

Teases upcoming programming, from food to LGBT issues

One of the worst-kept secrets this Upfront and Digital Content NewFronts season is that Vice is expected to ink a deal with A+E Networks to get its own channel. While…

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