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Topic: A+E Networks

A+E Networks' New CMO Is Ready to Take Some Big Marketing Risks

But adjusting to American English could be tougher for Amanda Hill

Specs Current gig Chief marketing officer, A+E Networks Previous gig Chief creative officer, international, A+E Networks Age 42  Adweek: You're now handling A+E's global marketing after overseeing only the international side. How are the…

A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal

Advertisers haven't signed on yet

One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded…

You Can Buy Everything You See on Lifetime & Wayfair’s New TV Series

A+E Networks takes branded content to a new level

A+E Networks this weekend is rolling out its most ambitious branded content push yet, a new Lifetime lifestyle/home improvement series co-produced by Wayfair in which every item that appears on…

Viceland’s Ratings Are Less Than Half Those of the Tiny Network It Replaced

But the median age is 17 years younger

When Viceland launched in February, the network struck an agreement with Nielsen to keep its ratings private for six months. Shortly before that window is set to lapse, the first…

Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of Change

Bold moves and big swings

  brightcove.createExperiences(); Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them…

Why Many TV Networks Are Scrapping Pricey Upfront Spectacles

And pitching buyers in more intimate settings

Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that…

This Report Shows How Brands Lost Sales When They Spent Less on TV

A combined loss of $94 million

Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more…

Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial

Vice and A+E Networks' new channel reduces ad load

Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the…

Dan Harmon and Jack Black Bring History to Life in New Late-Night Comedy Block

The channel's big bid for millennials

When you think late-night comedy, History probably isn't the first—or even the 10th—channel that comes to mind. But the network hopes to change that starting next Thursday, Feb. 25, when…

A+E Networks to Use AOL's Programmatic Platform in Massive Deal

Includes ad buy across HuffPo, TechCrunch and more

AOL has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad…

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