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Topic: A&e

Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of Change

Bold moves and big swings

  brightcove.createExperiences(); Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them…

Q&A: Mark Wahlberg on His Journey From Hip Hop to Hollywood to Hamburgers

How the multi-talented star has learned to balance his brand

Mark Wahlberg took the advertising world by storm in 1992, thanks to his provocative, indelible Calvin Klein underwear campaign, which was shot by the late Herb Ritts. He's been surprising…

How the Wahlbergs Are Using Reality TV to Turn Their Burger Business Into a Global Brand

Wahlburgers is much more than a celebrity gimmick

Mark Wahlberg's career has taken some unexpected twists over the past three decades, but even the movie star acknowledges that his most recent turn is the most unusual yet. If someone…

Crime Documentaries Like 'Making a Murderer' Are Picking Up Where Newspapers Left Off

TV's new hits take a page from print

Netflix CEO Reed Hastings recently bragged in a letter to shareholders about two things: his booming business, which hit 75 million subscribers in 2015, and his very hot content. "In…

Here’s Why TLC Isn't Talking About the Duggars

Inside the network’s no-comment strategy

More than 19 days and counting. That's how long it's been (at press time) since TLC has publicly commented on the child molestation controversy that has enveloped the network and…

4 TV Shows That Have Awesomely Come to Life at SXSW

Networks highlight their programs in experiential ways

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations…

Several Major Brands Are Already Investing In YouTube's Next Challenger

Chevy, Corona Extra and Jaguar are on board with Vessel

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today. It may take time to see…

Can Dead People Resurrect A&E's Ratings?

Carlton Cuse tells the TCA that The Returned can bring on a comeback

Things unraveled quickly for A&E in 2014: Its top-rated show, Duck Dynasty, plummeted to a 1.0 18-49 rating in November, and it canceled its second-most popular show, Longmire, which skewed…

Which Networks Made the Naughty and Nice Lists This Year?

You better watch Scorpion, you better not cry...

As Dec. 25 approaches, parents are warning children to make sure they end up on Santa's nice list, and stay far away from his naughty list. But what if the…

Roku's New Video Ad Network Will Target Highly Specific Audiences

A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

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