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Topic: Adweek Original

How to Make a Millennial Foodie [Video] John Tejada with today's tastiest morsels

In this food-themed roundup, we talk to Starbucks' CMO via Instagram, look at the evolution of Snickers' tagline, and discuss Food & Wine's launch of a new brand for the food-obsessed…

February 27, 2014, 12:10 PM EST

Men's Shopping Guide, or How Men Really Shop [Video] John Tejada with today's top Adweek stories

Today, we look at the growing number of men who are taking more responsibility for the household shopping; what brands hope for from this year's Oscars; and the gossip magazine…

February 26, 2014, 10:20 AM EST

The Man Behind the Marketing of the Wildest Film of the Year [Video] The top headlines on Adweek.com

Today we ask Josh Greenstein about marketing The Wolf of Wall Street and find out how much money Hollywood studios really spend. Plus, we look at how real-time data is changing…

February 24, 2014, 11:01 PM EST

Taking Gaming to Hollywood [Video] These are the stories you should know about

Today, Ubisoft takes gaming to Hollywood, brands troll their customers and Chris Heine gives us a SXSW preview.  Links: Meet the Woman Behind Assassin's Creed A Marketer's Guide to SXSW Year of the Troll:…

February 24, 2014, 2:40 PM EST

Academy Awards Best Picture Supercut 2014 The Best Picture nominees in 90 seconds

Don't have time to watch Wolf of Wall Street or any of the other Best Picture contenders? Check out Wolf of Wall Street, 12 Years a Slave, American Hustle, Nebraska,…

February 23, 2014, 9:43 PM EST

Steve Swartz the Company Man [Video] A look at today's headlines on Adweek.com

Today, we look at how the networks are catching up with digital platforms. Lucia Moses profiles Steve Swartz and finds out how he rose to the top Hearst's corporate ranks. And…

February 18, 2014, 2:54 PM EST

6 Toy Ads That Transformed Toys Forever [Video] Why do kids want the toys they want? Sam Thielman explains

From Barbie to Bratz via an army of action figures that are defnitely not dolls for boy, Sam Thielman explains how the union of broadcasters and toymakers created a multibillion…

February 16, 2014, 11:28 PM EST

Real Time Marketing on a Social Network Mindshare's Jordan Bitterman explains

MIndshare's Jordan Bitterman explains

February 14, 2014, 4:31 PM EST

This Week's Wins, Fails and WTFs [Video] Adweek staff look at the winners and losers

Michael Sam did well this week, Marc Jacobs perhaps not so much. Tony Case, Michael Bürgi, Tim Nudd, Chris Heine, Garett Sloane and Emma Bazilian give their takes on the…

February 14, 2014, 7:58 AM EST

NBC Could Hit a Billion in Olympic Ad Revenue [Video] John Tejada with this morning's top stories on Adweek.com

NBC could strike gold in ad revenue in Sochi, we find out how the agency Royale got where it is today, and Robert Klara tells us what Amway is really…

February 13, 2014, 11:37 AM EST

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