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Topic: advertising.com

Here Comes Another Native Ad Exchange

Bidtellect says it can drive medium's rapid growth

The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange…

AOL to Launch Programmatic Upfront During Advertising Week

Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

AOL Hires B-to-B Vet as Global CMO

Allie Savarino Kline lands Advertising.com gig

AOL's Advertising.com Group has named Allie Savarino Kline global CMO as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a business-to-business marketing vet, will join…

AOL Buys Silicon Valley Ad Tech Firm

Could ramp up Advertising.com's targeting capabilities

AOL’s Advertising.com Group today acquired the retargeting company Buysight Inc. for an undisclosed sum. The New York Internet firm believes the purchase will strengthen its abilities to serve brands' ad-targeting needs…

Fast Chat: Advertising.com Group CEO Ned Brody

AOL’s ad tech boss looks ahead to 2013

AOL’s Advertising.com Group has had a banner year, with the portal’s ad tech arm bolstering its advertising business. Adweek spoke with the group's CEO Ned Brody last week about what…

Fast Chat: Tim Armstrong

Upon decent Q2 earnings, AOL's CEO talks video series, portal alliance, Ad.com's comeback

AOL announced quarterly earnings on Wednesday, and while the numbers weren't exactly stellar, there were numerous positive signs. Traffic is up, as are global ad dollars and video views. A…

AOL Restructures, Names COO

CEO Armstrong taps CFO Artie Minson to oversee three new divisions at portal

Tim Armstrong is once again tweaking AOL’s organizational structure, hoping to provide the inconstant portal with some momentum and steady direction. To help, the AOL CEO has elevated the company’s…

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