Topic: Advertising Research Foundation
Type
Facebook Craves Conversions More Than Clicks
Measurement head previews Re:think 2013 speech today
Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…
Catalina: Marketers Waste Millions on Wooing Demos
Consumer data will render sex- and age-based targeting obsolete
Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising…
Neuromarketing Isn't Quite There Yet
Advertising Research Foundation notes flaws and benefits
The quasi-science of measuring emotional responses to advertising has made gains but still has a ways to go before it's not considered experimental. Yes, neuromarketing reveals what the conscious mind often…
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