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Topic: advertising exchanges

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New Ad Exchange Delivers Mobile Video Expect in-app commercial interuption

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials…

April 25, 2014, 4:22 PM EDT

Microsoft Opening Up More Ad Inventory to Programmatic Including Outlook, Windows 8.1

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to…

November 6, 2013, 2:27 PM EST

Google Rolls Out New Tools for Publishers DoubleClick services get updates

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s…

September 15, 2011, 4:19 PM EDT

Yahoo Ad Network Rolling Out Publisher-Friendly Features Meanwhile, transparency debate roils on

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from smooth. One lingering issue is that of…

July 28, 2011, 4:43 AM EDT

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