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Topic: advertising exchanges

New Ad Exchange Delivers Mobile Video

Expect in-app commercial interuption

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials…

Microsoft Opening Up More Ad Inventory to Programmatic

Including Outlook, Windows 8.1

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to…

Google Rolls Out New Tools for Publishers

DoubleClick services get updates

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s…

Yahoo Ad Network Rolling Out Publisher-Friendly Features

Meanwhile, transparency debate roils on

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from smooth. One lingering issue is that of…

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