Topic: advertising consultants

Marketers Might Surprise Agencies By Investing in More Traditional Media This Year

34% plan to, survey says

Will this be the year that marketers surprise their agencies by shifting dollars out of digital and back into more traditional media? 'Yes' is the answer from clients who participated in…

Mary Moudry Opens S.F. Office for Consultants R3:JLB

DDB West CEO left agency in January

R3 Worldwide has expanded its North American reach with the hire of Mary Moudry, the former CEO of DDB West, who is opening a San Francisco office for the consultancy's…

Consultants Scratch Heads Over Publicis-Omnicom Deal

Where's the value for clients?

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…