Topic: advertising consultants
DDB West CEO left agency in January
By Noreen O'Leary on May. 5, 2014 - 2:53 PM EDT
R3 Worldwide has expanded its North American reach with the hire of Mary Moudry, the former CEO of DDB West, who is opening a San Francisco office for the consultancy's…
Where's the value for clients?
By Andrew McMains on Jul. 30, 2013 - 7:45 PM EDT
It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…