Topic: advertising consultants

Mary Moudry Opens S.F. Office for Consultants R3:JLB

DDB West CEO left agency in January

R3 Worldwide has expanded its North American reach with the hire of Mary Moudry, the former CEO of DDB West, who is opening a San Francisco office for the consultancy's…

Consultants Scratch Heads Over Publicis-Omnicom Deal

Where's the value for clients?

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…