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Topic: Advertising & Branding

Top NFC Mobile Marketing Firms Form Alliance The three firms each cover a global region

Until now, most of the buzz surrounding NFC (near field communication) technology has focused on its use in mobile wallets or payment systems. But that’s hardly the limit of NFC’s…

September 8, 2011, 11:49 AM EDT

3M Delivers Post-its for the Digital Age New PopNotes app offers location-based reminders

Is a Post-it still a Post-it without its fun, sticky backing? In an attempt to bring those delightfully low-tech notes into the high-tech digital age, 3M is launching a new…

August 26, 2011, 11:08 AM EDT

Big Tobacco Gets Top First Amendment Lawyer for New Suit 'Adweek' talks to Floyd Abrams about why he's taken the case

Tobacco companies are pulling out the big guns in their quest to stop the U.S. Food and Drug Administration's new graphic warnings for cigarette packaging. On Tuesday, a group of…

August 18, 2011, 6:41 AM EDT

Congress Gets Involved in Fight Over Food Marketing Guidelines New voluntary rules have been tough battle for industry

WASHINGTON—The food and beverage lobby is finally getting some attention on Capitol Hill as it tries to neuter the government's proposed voluntary guidelines for marketing food to children. More than…

July 27, 2011, 12:34 PM EDT

Perspective: Soaking It In Paper towels really haven't changed that much—that explains why their advertising has

When a brand manages to stay in business for a century or more, it’s often because the agile R&D guys keep the core product up to date. But sometimes the…

July 27, 2011, 6:14 AM EDT

Advertisers Hope House Bill Will Squash New Food Guidelines Language would cut funds needed for implementation

Advertisers are hopeful that a clause in a new House appropriations bill for 2012 will throw a monkey wrench into the government's proposal for new guidelines on marketing food to…

July 6, 2011, 6:47 PM EDT

Spike Lee on the Spike Lee Brand Filmmaker receives lifetime achievement award for marketing work

Spike Lee started building his brand with a call from Wieden + Kennedy. After wrapping his first feature film, the 1986 cult classic She’s Gotta Have It, Lee remembers how…

July 5, 2011, 6:26 AM EDT

Headlines From the Week in Media Foursquare has more than 10 million members; Spin gets new creative director

News from the week of June 20th: ► GroupM first agency to adopt mobile privacy guidelines ► Economist Group bucks trend with record 2011 operating profits ► Viacom sues Cablevision over iPad app ►…

June 24, 2011, 4:58 PM EDT

New Xbox Kinect Ads Encourage Gamer Participation Voice and motion controls increase engagement

Thanks to new technology designed to work with Microsoft’s Xbox 360 console and the movement-based Kinect add-on that can be paired with it, users won’t just be able to watch…

June 21, 2011, 2:20 PM EDT

Bloomberg TV on Hunt for Audience New campaign aims for wider range of viewers

Bloomberg Television has been rapidly growing in the last few years, expanding its coverage, doubling its marketing team, and, just last week, announcing the appointment of ABC News Digital’s Andrew Morse…

June 21, 2011, 11:07 AM EDT

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