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Topic: Advertising & Branding

U.K. Agrees First Product Placement for Prime-Time TV ‘Coronation Street’ will feature a Nationwide ATM

U.K. soap opera Coronation Street will be the first prime-time show on British TV to feature product placement. ITV’s deal with Nationwide Building Society means that the soap will feature…

October 31, 2011, 8:45 AM EDT

Groups Call for FTC to Investigate Doritos' Digital Marketing Complaint highlights obesity debate on Capitol Hill

Doritos' digital marketing campaigns targeting teens may have won a lot of awards, but they've also attracted the attention of consumer and privacy groups, four of which are now claiming…

October 19, 2011, 10:44 AM EDT

Fruit Suit: General Mills Faces Deceptive Advertising Lawsuit for Fruit Snacks Company has faced similar suits before

Charging that General Mills is misleading consumers about the nutrition and health qualities of its Fruit Snacks, the Center for Science in the Public Interest filed a class action suit…

October 14, 2011, 5:41 PM EDT

House GOP Sides With Big Food and Ad Lobbies Hearing a victory for opponents of food marketing guidelines

It's been a good day for the food, beverage, and advertising lobbies and their fight against the federal government’s proposed voluntary guidelines for marketing food to children. During a joint hearing…

October 12, 2011, 12:16 PM EDT

Ronald McDonald, Toucan Sam to Get Pardons From Feds? Serious changes to food marketing guidelines discussed

The federal agencies behind the government's proposed voluntary guidelines for marketing food to children appear ready to back down on certain elements of the guidelines that have been the subject…

October 10, 2011, 3:45 PM EDT

Feds May Soften Controversial Food Marketing Guidelines Letter to House Republican talks of changes

The federal government's proposed food guidelines for marketing food to children, though voluntary, caused an uproar in the food and advertising industry, leading to an aggressive lobbying campaign on the…

September 29, 2011, 11:42 AM EDT

Reebok Ad
Reebok's $25M Settlement Signals New Day at FTC Commission taking harder line with advertisers

The Federal Trade Commission's $25 million settlement with Reebok for deceptive ad practices sent a clear message to advertisers: If you're going to make specific health or safety claims, you…

September 29, 2011, 10:43 AM EDT

Top NFC Mobile Marketing Firms Form Alliance The three firms each cover a global region

Until now, most of the buzz surrounding NFC (near field communication) technology has focused on its use in mobile wallets or payment systems. But that’s hardly the limit of NFC’s…

September 8, 2011, 11:49 AM EDT

3M Delivers Post-its for the Digital Age New PopNotes app offers location-based reminders

Is a Post-it still a Post-it without its fun, sticky backing? In an attempt to bring those delightfully low-tech notes into the high-tech digital age, 3M is launching a new…

August 26, 2011, 11:08 AM EDT

Big Tobacco Gets Top First Amendment Lawyer for New Suit 'Adweek' talks to Floyd Abrams about why he's taken the case

Tobacco companies are pulling out the big guns in their quest to stop the U.S. Food and Drug Administration's new graphic warnings for cigarette packaging. On Tuesday, a group of…

August 18, 2011, 6:41 AM EDT

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