Topic: Advertising & Branding

FTC's Leibowitz Criticizes Plan to Add Top-Level Domains Ad lobby fight against TLDs gains ally

The advertising industry's fight to halt or at the very least slow down the new plan for adding hundreds of domain names to the Internet is gaining traction. In an…

December 7, 2011, 12:54 PM EST

Iconic Icons Susan Kare, the former Apple designer behind the 'Happy Mac' icon, discusses a well-designed life

Anyone ever give you a virtual kiss on Facebook? Ever find yourself face to face with Apple's once-ubiquitous "Happy Mac" icon? You have Susan Kare to thank. The pioneering digital…

November 15, 2011, 6:29 AM EST

Tobacco Companies Win Major Victory Over FDA Federal judge blocks new graphic warning labels

Tobacco companies scored a major victory in court Monday, when a federal judge issued a preliminary injunction blocking the Food and Drug Administration from requiring graphic new warnings on all…

November 7, 2011, 6:57 PM EST

U.K. Agrees First Product Placement for Prime-Time TV ‘Coronation Street’ will feature a Nationwide ATM

U.K. soap opera Coronation Street will be the first prime-time show on British TV to feature product placement. ITV’s deal with Nationwide Building Society means that the soap will feature…

October 31, 2011, 8:45 AM EDT

Groups Call for FTC to Investigate Doritos' Digital Marketing Complaint highlights obesity debate on Capitol Hill

Doritos' digital marketing campaigns targeting teens may have won a lot of awards, but they've also attracted the attention of consumer and privacy groups, four of which are now claiming…

October 19, 2011, 10:44 AM EDT

Fruit Suit: General Mills Faces Deceptive Advertising Lawsuit for Fruit Snacks Company has faced similar suits before

Charging that General Mills is misleading consumers about the nutrition and health qualities of its Fruit Snacks, the Center for Science in the Public Interest filed a class action suit…

October 14, 2011, 5:41 PM EDT

House GOP Sides With Big Food and Ad Lobbies Hearing a victory for opponents of food marketing guidelines

It's been a good day for the food, beverage, and advertising lobbies and their fight against the federal government’s proposed voluntary guidelines for marketing food to children. During a joint hearing…

October 12, 2011, 12:16 PM EDT

Ronald McDonald, Toucan Sam to Get Pardons From Feds? Serious changes to food marketing guidelines discussed

The federal agencies behind the government's proposed voluntary guidelines for marketing food to children appear ready to back down on certain elements of the guidelines that have been the subject…

October 10, 2011, 3:45 PM EDT

Feds May Soften Controversial Food Marketing Guidelines Letter to House Republican talks of changes

The federal government's proposed food guidelines for marketing food to children, though voluntary, caused an uproar in the food and advertising industry, leading to an aggressive lobbying campaign on the…

September 29, 2011, 11:42 AM EDT

Reebok Ad
Reebok's $25M Settlement Signals New Day at FTC Commission taking harder line with advertisers

The Federal Trade Commission's $25 million settlement with Reebok for deceptive ad practices sent a clear message to advertisers: If you're going to make specific health or safety claims, you…

September 29, 2011, 10:43 AM EDT