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Topic: Advertising & Branding

Fed's Food Guidelines Hit Brick Wall in Year-End Budget Bill

Food and beverage advertisers called for cost-benefit analysis

The federal government's proposed food guidelines for marketing food to children hit a brick wall Thursday as Congress prepares to vote out its year-end budget package for 2012. The Consolidated Appropriations…

Senate Commerce Committee to Icann: Slow Down

Members worry about new top-level domain plan

The Internet Corporation for Assigned Names and Numbers got a bit of a dressing down from members of the Senate Commerce Committee Thursday over Icann’s plan to roll out hundreds…

FTC's Leibowitz Criticizes Plan to Add Top-Level Domains

Ad lobby fight against TLDs gains ally

The advertising industry's fight to halt or at the very least slow down the new plan for adding hundreds of domain names to the Internet is gaining traction. In an…

Iconic Icons

Susan Kare, the former Apple designer behind the 'Happy Mac' icon, discusses a well-designed life

Anyone ever give you a virtual kiss on Facebook? Ever find yourself face to face with Apple's once-ubiquitous "Happy Mac" icon? You have Susan Kare to thank. The pioneering digital…

Tobacco Companies Win Major Victory Over FDA

Federal judge blocks new graphic warning labels

Tobacco companies scored a major victory in court Monday, when a federal judge issued a preliminary injunction blocking the Food and Drug Administration from requiring graphic new warnings on all…

U.K. Agrees First Product Placement for Prime-Time TV

‘Coronation Street’ will feature a Nationwide ATM

U.K. soap opera Coronation Street will be the first prime-time show on British TV to feature product placement. ITV’s deal with Nationwide Building Society means that the soap will feature…

Groups Call for FTC to Investigate Doritos' Digital Marketing

Complaint highlights obesity debate on Capitol Hill

Doritos' digital marketing campaigns targeting teens may have won a lot of awards, but they've also attracted the attention of consumer and privacy groups, four of which are now claiming…

Fruit Suit: General Mills Faces Deceptive Advertising Lawsuit for Fruit Snacks

Company has faced similar suits before

Charging that General Mills is misleading consumers about the nutrition and health qualities of its Fruit Snacks, the Center for Science in the Public Interest filed a class action suit…

House GOP Sides With Big Food and Ad Lobbies

Hearing a victory for opponents of food marketing guidelines

It's been a good day for the food, beverage, and advertising lobbies and their fight against the federal government’s proposed voluntary guidelines for marketing food to children. During a joint hearing…

Ronald McDonald, Toucan Sam to Get Pardons From Feds?

Serious changes to food marketing guidelines discussed

The federal agencies behind the government's proposed voluntary guidelines for marketing food to children appear ready to back down on certain elements of the guidelines that have been the subject…

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