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Topic: Advertising

Perspective: Rough Road Ahead Marketing a product as utilitarian as a tire has never been easy

Historically, the marketers of performance-driven products have racked their brains to find ways of explaining their latest breakthroughs to the buying public. This tactic works great—until the specs get too…

December 15, 2011, 7:55 AM EST

FCC Passes Rules to Turn Down the Volume on Loud Commercials CALM Act goes into effect in a year

Those loud TV commercials that annoy everybody have only one more year to live. The Federal Communications Commission passed rules Tuesday to implement the 2010 Commercial Advertisement Loudness Mitigation Act,…

December 13, 2011, 3:04 PM EST

Agency of the Year Revealed Check out the year's top global, U.S. and digital agencies

In Adweek’s annual Agency of the Year report, the accomplishments of this year’s winners—BBDO for global, mcgarrybowen for U.S., and AKQA for digital—are made all the more remarkable by the…

December 12, 2011, 12:02 AM EST

Twitter Redesign Emphasizes Simplicity, Brand Friendliness Twitter accounts and hashtags could be 'the new URL'

Twitter executives unveiled a new version of the company's website and mobile apps today in San Francisco, one that should make the messaging service friendlier to both casual users and…

December 8, 2011, 5:45 PM EST

Catalyst S+F Brings Flash Sales to Ad Buying Media consultancy launches 'Gilt Groupe for the media community'

Marketing consultancy Catalyst S+F has come up with a new way to connect media buyers with ad inventory—and for inspiration, it looked to consumer sales sites like Gilt Groupe. Catalyst partner…

December 7, 2011, 6:48 AM EST

IFC Bets the House on Hipsters The indie film network is remaking itself with original programming

You may never watch IFC again. Any other network might be concerned about that, but IFC is cool with it. The AMC-owned cable channel is pursuing a novel strategy as it…

December 7, 2011, 6:30 AM EST

Thriller Author Patterson Gets Back Into Ads Novelist takes a more active role in marketing his upcoming book campaign

James Patterson knows too much about advertising to leave it to publishers. So, when the former JWT creative director markets his books—such as the upcoming campaign for his children’s novels—he transforms…

November 22, 2011, 6:44 AM EST

Touch Point With more phones now able to employ NFC, has its time finally arrived?

Last month, Google and American Eagle Outfitters held a "tapping spree" at the retailer's store in New York's Times Square. Visitors were loaned phones preloaded with Google Wallet and a…

November 16, 2011, 6:21 AM EST

'Adweek' Launches Self-Serve Ad Platform Buy online campaigns of any size with Shiny Ads tech

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set…

November 15, 2011, 11:27 AM EST

The Blanding of America There's a lot at stake when selling presidential candidates--so why is their branding so stupifyingly dull?

One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie…

November 15, 2011, 6:24 AM EST