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Topic: Advertising

Twitter Redesign Emphasizes Simplicity, Brand Friendliness Twitter accounts and hashtags could be 'the new URL'

Twitter executives unveiled a new version of the company's website and mobile apps today in San Francisco, one that should make the messaging service friendlier to both casual users and…

December 8, 2011, 5:45 PM EST

Catalyst S+F Brings Flash Sales to Ad Buying Media consultancy launches 'Gilt Groupe for the media community'

Marketing consultancy Catalyst S+F has come up with a new way to connect media buyers with ad inventory—and for inspiration, it looked to consumer sales sites like Gilt Groupe. Catalyst partner…

December 7, 2011, 6:48 AM EST

IFC Bets the House on Hipsters The indie film network is remaking itself with original programming

You may never watch IFC again. Any other network might be concerned about that, but IFC is cool with it. The AMC-owned cable channel is pursuing a novel strategy as it…

December 7, 2011, 6:30 AM EST

Thriller Author Patterson Gets Back Into Ads Novelist takes a more active role in marketing his upcoming book campaign

James Patterson knows too much about advertising to leave it to publishers. So, when the former JWT creative director markets his books—such as the upcoming campaign for his children’s novels—he transforms…

November 22, 2011, 6:44 AM EST

Touch Point With more phones now able to employ NFC, has its time finally arrived?

Last month, Google and American Eagle Outfitters held a "tapping spree" at the retailer's store in New York's Times Square. Visitors were loaned phones preloaded with Google Wallet and a…

November 16, 2011, 6:21 AM EST

'Adweek' Launches Self-Serve Ad Platform Buy online campaigns of any size with Shiny Ads tech

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set…

November 15, 2011, 11:27 AM EST

The Blanding of America There's a lot at stake when selling presidential candidates--so why is their branding so stupifyingly dull?

One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie…

November 15, 2011, 6:24 AM EST

Billion Dollar Draft Some 27 million Americans play fantasy football—and media companies are cashing in on their obsession

The 5-foot-7-inch Jacksonville Jaguars running back Maurice Jones-Drew earned the nickname "Pocket Hercules" for his bruising running style, but the diminutive chatterbox can't seem to take a verbal hit. Addressing listeners…

November 7, 2011, 5:42 AM EST

‘The Atlantic’ Gains Revenue Again Advertising profits up 19 percent

The Atlantic is bucking the trend for print publications by reporting a good year. For the 12th consecutive quarter, the magazine has posted revenue gains. Its overall advertising revenue is…

October 25, 2011, 7:24 AM EDT

A Letter to 'Adweek' Readers Executive editor Jim Cooper discusses Adweek’s first six months and how the brand will position itself for the future

Dear Adweek Reader, Since Adweek’s relaunch in April this year, our readers in print and online have experienced a reimagined and rejuvenated news brand. The magazine, born from the legacy titles of…

October 17, 2011, 11:42 AM EDT

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