Topic: Advertising
The federal agencies behind the government's proposed voluntary guidelines for marketing food to children appear ready to back down on certain elements of the guidelines that have been the subject…
Advertising continues to change in new and surprising ways. It's more targeted than ever, more technological, and more mobile. It tells stories in innovative ways—about who we are and how…
Both Google and Facebook are taking advantage of Advertising Week to announce new ad formats that it hopes will increase engagement between consumers and brands. In a blog post yesterday, Google’s…
Reebok's claims in its ads touting its EasyTone and RunTone line of shoes was just too good to be true for consumers and the Federal Trade Commission, which has just…
Facebook is making more money than ever. If one prediction is correct, it looks to be on track to more than double the money it made last year. According to a…
Three years ago, a consortium of major cable companies launched Canoe Ventures, a joint venture that would allow advertisers to buy targeted ads. But despite its $150 million investment and…
Proponents of the federal government's proposed new guidelines on marketing food to children scored a symbolic victory Thursday night, as the Senate Appropriations Committee voted to support the guidelines against…
Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. “Before now, it’s…
Twitter has announced that it is adding support to Asian languages versions, including Hindi, Malay, Filipino, and traditional and simplified Chinese. Twitter has been banned in mainland China since 2009. But…
Feeling outgunned by the lobbying muscle of the food and advertising industries, proponents of the federal government's proposed voluntary guidelines on marketing food to children are fighting back. Supporters of the…
