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Topic: Advertising

Gandon, L’Oréal Account Lead at McCann, Exits for Publicis

Taking on a top Nestlé role?

Aude Gandon, the Paris-based L’Oréal worldwide account director at McCann Erickson, is leaving to join Publicis Worldwide, say sources close to the situation. Her exit marks a significant management change…

Perspective: College Daze

When it comes to selling parents on saving for college, there's just one thing you need to do: Freak them out

According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as…

Five Commercial Actors You Should Know

Meet the actors behind the brands

For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story…

Cat Fight: Microsoft Ads Attack Google's Privacy Policy

Print campaign aimed at converting users

Microsoft's new print ad campaign that popped up Wednesday in three national newspapers takes shameless shots at Google's new privacy policy to try and lure new customers to its own…

33Across Acquires Publishing Data Gold Mine Tynt

Acquisition expands buyer’s user footprint

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest…

'Texas Trib' Ropes In Funds and Readers

Surpasses Evan Smith's expectations

When The Texas Tribune launched in November 2009 as a nonprofit online news organization, it had one mission: to provide comprehensive reporting on politics, public policy and state government—increasingly critical…

Data Points: Political Amnesia

For all the money candidates spend to become elected president, their online presences aren't very memorable

UNFORGETTABLE? What do people look at when they visit the websites of presidential candidates, and do they actually remember anything they see? In December, EyeTrackShop asked people to look at the…

Shazam to Power Up to a Third of Super Bowl Ads

Sound recognition app now directs viewers to more content, deals

Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode. And with 175 million downloads and $32 million in venture backing, the…

Medialets Launches Invite-Only Buying Platform for Mobile

Medialets Private Marketplace consolidates buying process

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform…

The Rise of Media Quants

College prof Joseph Turow on how data-driven advertising is shaping the world

The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of…

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