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Topic: Advertising

Data Points: Political Amnesia For all the money candidates spend to become elected president, their online presences aren't very memorable

UNFORGETTABLE? What do people look at when they visit the websites of presidential candidates, and do they actually remember anything they see? In December, EyeTrackShop asked people to look at the…

January 11, 2012, 7:45 AM EST

Shazam to Power Up to a Third of Super Bowl Ads Sound recognition app now directs viewers to more content, deals

Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode. And with 175 million downloads and $32 million in venture backing, the…

January 10, 2012, 9:44 AM EST

Medialets Launches Invite-Only Buying Platform for Mobile Medialets Private Marketplace consolidates buying process

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform…

January 10, 2012, 7:39 AM EST

The Rise of Media Quants College prof Joseph Turow on how data-driven advertising is shaping the world

The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of…

January 10, 2012, 6:50 AM EST

Google Expands Its TV Advertising Business With new Cox partnership, Google extends its linear television footprint

Four years ago, Google got into the TV advertising business when it began selling inventory on cable networks to its stable of advertisers in roughly the same way YouTube sells…

January 9, 2012, 2:02 PM EST

Auto Dollars Drive NBC Super Bowl Sellout Network fetches $3.5 million for each 30-second spot

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super…

January 3, 2012, 2:35 PM EST

McCann Japan Head McLaren Assumes New MRM Role Shift follows naming of new Japan CEO

Michael McLaren, the CEO and chairman of McCann Worldgroup Japan, is rejoining the company’s New York operations in the new role of president, MRM East and chief client solutions director. In…

January 3, 2012, 10:09 AM EST

Adweek.com's Top 10 Press Stories of 2011 Controversies, resurrections, CMS troubles, and lots of Tina Brown

Here are the 10 most-read press stories published on Adweek.com in 2011:   'Psychology Today' Asks Why Black Women Aren't Pretty10Controversial piece draws fire, is deleted By Gabriel Beltrone Mental health bimonthly Psychology Today…

December 28, 2011, 6:58 AM EST

Shot in Arm Expected for 2012 Political Ad Spend MediaVest sees a 30% jump possible in key states

After an unusually slow start at the end of 2011, political ad spending is likely to ramp up rapidly in 2012. Last week, MediaVest distributed a report to clients predicting…

December 27, 2011, 1:05 PM EST

Fast Chat: Lucas Watson YouTube has started to curate its content. Now it's time to woo advertisers

It's been a year of upheaval at YouTube. In October, the site unveiled a long-awaited redesign meant to expand (and improve) its selection of videos in order to get users…

December 22, 2011, 5:12 AM EST

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