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Topic: Advertising

Cat Fight: Microsoft Ads Attack Google's Privacy Policy Print campaign aimed at converting users

Microsoft's new print ad campaign that popped up Wednesday in three national newspapers takes shameless shots at Google's new privacy policy to try and lure new customers to its own…

February 1, 2012, 2:09 PM EST

33Across Acquires Publishing Data Gold Mine Tynt Acquisition expands buyer’s user footprint

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest…

January 25, 2012, 7:00 AM EST

'Texas Trib' Ropes In Funds and Readers Surpasses Evan Smith's expectations

When The Texas Tribune launched in November 2009 as a nonprofit online news organization, it had one mission: to provide comprehensive reporting on politics, public policy and state government—increasingly critical…

January 17, 2012, 5:40 AM EST

Data Points: Political Amnesia For all the money candidates spend to become elected president, their online presences aren't very memorable

UNFORGETTABLE? What do people look at when they visit the websites of presidential candidates, and do they actually remember anything they see? In December, EyeTrackShop asked people to look at the…

January 11, 2012, 7:45 AM EST

Shazam to Power Up to a Third of Super Bowl Ads Sound recognition app now directs viewers to more content, deals

Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode. And with 175 million downloads and $32 million in venture backing, the…

January 10, 2012, 9:44 AM EST

Medialets Launches Invite-Only Buying Platform for Mobile Medialets Private Marketplace consolidates buying process

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform…

January 10, 2012, 7:39 AM EST

The Rise of Media Quants College prof Joseph Turow on how data-driven advertising is shaping the world

The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of…

January 10, 2012, 6:50 AM EST

Google Expands Its TV Advertising Business With new Cox partnership, Google extends its linear television footprint

Four years ago, Google got into the TV advertising business when it began selling inventory on cable networks to its stable of advertisers in roughly the same way YouTube sells…

January 9, 2012, 2:02 PM EST

Auto Dollars Drive NBC Super Bowl Sellout Network fetches $3.5 million for each 30-second spot

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super…

January 3, 2012, 2:35 PM EST

McCann Japan Head McLaren Assumes New MRM Role Shift follows naming of new Japan CEO

Michael McLaren, the CEO and chairman of McCann Worldgroup Japan, is rejoining the company’s New York operations in the new role of president, MRM East and chief client solutions director. In…

January 3, 2012, 10:09 AM EST