Topic: Advertising
Here are the 10 most-read press stories published on Adweek.com in 2011: 'Psychology Today' Asks Why Black Women Aren't Pretty10Controversial piece draws fire, is deleted By Gabriel Beltrone Mental health bimonthly Psychology Today…
After an unusually slow start at the end of 2011, political ad spending is likely to ramp up rapidly in 2012. Last week, MediaVest distributed a report to clients predicting…
It's been a year of upheaval at YouTube. In October, the site unveiled a long-awaited redesign meant to expand (and improve) its selection of videos in order to get users…
The Interactive Advertising Bureau has named David Doty, former svp and CMO, to the new role of evp and CMO. In an announcement today, the IAB said that Doty will work…
Historically, the marketers of performance-driven products have racked their brains to find ways of explaining their latest breakthroughs to the buying public. This tactic works great—until the specs get too…
Those loud TV commercials that annoy everybody have only one more year to live. The Federal Communications Commission passed rules Tuesday to implement the 2010 Commercial Advertisement Loudness Mitigation Act,…
In Adweek’s annual Agency of the Year report, the accomplishments of this year’s winners—BBDO for global, mcgarrybowen for U.S., and AKQA for digital—are made all the more remarkable by the…
Twitter executives unveiled a new version of the company's website and mobile apps today in San Francisco, one that should make the messaging service friendlier to both casual users and…
Marketing consultancy Catalyst S+F has come up with a new way to connect media buyers with ad inventory—and for inspiration, it looked to consumer sales sites like Gilt Groupe. Catalyst partner…
You may never watch IFC again. Any other network might be concerned about that, but IFC is cool with it. The AMC-owned cable channel is pursuing a novel strategy as it…
