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Topic: Advertising

Advertisers Move to Drop Radio Host 20 reported to have pulled the promo plug as Rush Limbaugh’s scandal persists

More than 20 advertisers have now reportedly run from Rush Limbaugh after his apology to Georgetown student Sandra Fluke failed to quell the media firestorm that was sparked by the…

March 6, 2012, 3:39 PM EST

FDA's New Cigarette Warning Labels Ruled Unconstitutional Labeling went beyond factual and neutral warnings

The federal government is going to have to find another way to scare smokers. A federal district court judge yesterday ruled unconstitutional the 36 graphic cigarette warning labels that manufacturers would…

March 1, 2012, 10:16 AM EST

Gandon, L’Oréal Account Lead at McCann, Exits for Publicis Taking on a top Nestlé role?

Aude Gandon, the Paris-based L’Oréal worldwide account director at McCann Erickson, is leaving to join Publicis Worldwide, say sources close to the situation. Her exit marks a significant management change…

February 16, 2012, 10:12 AM EST

Perspective: College Daze When it comes to selling parents on saving for college, there's just one thing you need to do: Freak them out

According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as…

February 9, 2012, 6:38 AM EST

Five Commercial Actors You Should Know Meet the actors behind the brands

For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story…

February 7, 2012, 6:21 AM EST

Cat Fight: Microsoft Ads Attack Google's Privacy Policy Print campaign aimed at converting users

Microsoft's new print ad campaign that popped up Wednesday in three national newspapers takes shameless shots at Google's new privacy policy to try and lure new customers to its own…

February 1, 2012, 2:09 PM EST

33Across Acquires Publishing Data Gold Mine Tynt Acquisition expands buyer’s user footprint

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest…

January 25, 2012, 7:00 AM EST

'Texas Trib' Ropes In Funds and Readers Surpasses Evan Smith's expectations

When The Texas Tribune launched in November 2009 as a nonprofit online news organization, it had one mission: to provide comprehensive reporting on politics, public policy and state government—increasingly critical…

January 17, 2012, 5:40 AM EST

Data Points: Political Amnesia For all the money candidates spend to become elected president, their online presences aren't very memorable

UNFORGETTABLE? What do people look at when they visit the websites of presidential candidates, and do they actually remember anything they see? In December, EyeTrackShop asked people to look at the…

January 11, 2012, 7:45 AM EST

Shazam to Power Up to a Third of Super Bowl Ads Sound recognition app now directs viewers to more content, deals

Shazam, the novel app iPhone once used as a selling point for its App Store, is in monetization mode. And with 175 million downloads and $32 million in venture backing, the…

January 10, 2012, 9:44 AM EST

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