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Topic: Advertising

Macy's Shifts Its Multicultural Account to a New Shop

Annual media spending is around $40 million

Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The…

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

$6.3 billion menace will shake confidence

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and…

TV Bosses Say Ratings Won't Stop Being Awful Anytime Soon

Er, sorry, 'trending downward'

Now is the winter of our discontent, made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They…

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money'

Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

Mobile and programmatic are changing everything

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double…

These Stats Prove Femvertising Works

'Why would I buy from a company that doesn't respect me?' one survey respondent asks

What makes a woman more likely to chose one brand over another? A new SheKnows Fem-vertising Survey found that 52 percent of women admitted to buying a product because they liked…

BitTorrent Woos Advertisers and Publishers

Filesharing company fights association with piracy

BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today. While BitTorrent is supposedly responsible for as…

Robin Williams Left a Legacy of Humor and Humanity in Ads

His talents ranged from high-energy showmanship to powerful narration

“The powerful play goes on and you contribute a verse.” The powerful monologue Robin Williams recited in Dead Poets Society is also part of his legacy in advertising, as it became…

Four Seasons Launches Global Review

Hotelier spends about $40 million in media annually

The Four Seasons Hotels and Resorts is reviewing the global creative assignment that TBWA has handled for the past two years, sources said. The Toronto-based luxury hotel chain spends an estimated…

Van Damme's 'Epic Split' for Volvo Trucks Tops The One Show

Forsman & Bodenfors work conquers all

The coveted Best of Show prize at The One Show tonight came down to a split decision—an "Epic Split" decision. "The Epic Split," the two-minute online spot starring Jean-Claude Van Damme…

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