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Topic: Advertising

BBDO Creatives Dissect Breakthrough Spots Execs from New York, London and Mumbai highlight three examples

CANNES, France—In an effort to drill down to the essence of truly great creative, David Lubars, chairman and chief creative officer of BBDO North America, convened a panel of three…

June 21, 2012, 10:59 AM EDT

Twitter's Costolo Touts Real-Time Connections Points to the immediacy and emotion of unfiltered media as new marketing model

CANNES, France—As social media and sharing continue to transform media, Twitter CEO Dick Costolo on Wednesday championed the revolutionary benefits that real-time planning can have on creative executions on- and…

June 20, 2012, 1:26 PM EDT

Fotopedia Tries to Crack Tablet Ad Model Code Photo encylopedia believes in high-res, nonintrusive ad experience

The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the…

June 19, 2012, 2:03 PM EDT

How to Reach Off-the-Grid Voters in Ohio Romney's digital director stresses importance of online advertising

Yesterday at Personal Democracy Forum, a yearly gathering of technologists and political elites, Mitt Romney's digital director Zac Moffatt laid out an interesting challenge facing his boss and President Obama—particularly…

June 13, 2012, 1:13 PM EDT

USA's Patrick Trettenero Upped to VP Creative, Branded Content Exec will oversee on-air creative for social TV, upfront presentations

USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where…

June 12, 2012, 12:20 PM EDT

Comcast Must Back Off Internet Speed Claims Ad assertions examined after Verizon complaint

Comcast needs to slow down its advertising claims that its Xfinity Internet service is the "fastest in the nation," per a recommendation from the National Advertising Division, the ad industry's…

June 12, 2012, 12:05 PM EDT

Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics The startup will now be able to provide analytics to over 9,000 companies globally

As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics.  The…

May 16, 2012, 9:47 AM EDT

Comcast Files Patent to Halt DVR Ad-Skipping Technology offers advertisers opposite of Dish Network's Ad Hop feature

Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publication for cable network execs. The cable…

May 14, 2012, 1:34 PM EDT

Ad World Gears Up for Creative Week Panels, awards shows start Monday

Brace yourselves, idea people. New York City's Creative Week 2012—the fourth annual edition of the advertising, design, boozing and schmoozing bonanza—kicks off Monday morning. A roster of industry bigwigs will be…

May 4, 2012, 1:48 PM EDT

Punch Media Wants to Redefine Tablet Advertising App partners with Tribeca Film Festival on first sponsored app

There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a…

April 26, 2012, 1:46 PM EDT

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