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Topic: Advertising

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

After a 'Promiscuous' 2015, Do Agencies and Brands Need Their Own Tinder?

Chasing 'bright and shiny' forces assignment model to fore

Marriages are breaking down, and clients are sleeping around. So said Brad Jakeman, president of PepsiCo's global beverage group, at the ANA Masters of Marketing conference in Orlando in October. Jakeman also declared…

Millennials Want Mobile Video Ads to Be Short and on Every Device

Fast-changing viewing habits spell big shifts for marketers

Chances are the next video you watch will be on your mobile phone or tablet. Record numbers of viewers are turning to these devices every day to watch a funny…

3 Ways Empathy Can Help You Build a Killer Strategy

Feeling what your audience feels is the ultimate insight

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar. Sure, I'm curious to know what it's going…

Here Are 6 New Ways to Make Mobile Advertising Work

Our most personal platform is full of untapped possibilities

There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our…

How to Stop Your Best Creatives From Leaving You

The best defense is an honest dialogue before an offer comes

Recently I almost lost a superstar creative to another agency, and it really taught me something. Let's face it, all creatives, especially the good ones, are always in the market. They're…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Here's What the Top Innovators Say About the Future of Video

DCN and Adweek break bread over the topic

In celebration of its annual Watch Awards honoring the best in Web video content, Adweek last month partnered with DCN to host a dinner conversation on the present and future…

Quiz: Which Iconic Ad Exec Spoke These Words of Wisdom?

Try to match the name with the quote

If you're looking for an inspirational or insightful quote about the state of advertising, the industry or creativity, look no further than the men and women at the top. Ad…

Letter to the Editor: CP+B's Chuck Porter Clarifies Comment on Andrew Keller's Exit

Says Senecal quote was about processes, not people

There was an article written last week on Adweek.com about Andrew Keller leaving this agency that can use some clarification. Specifically, there was a quote from Lori Senecal to the effect…

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