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Topic: Advertising

Pebbles Boulders, Alpha Bits Now Safer for Children Kids cereals cut the sugar

Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than…

October 23, 2012, 7:29 AM EDT

Election 2012 Dollars Stream In Thanks to super PACs and Hulu's popularity, candidates are spending money, and the site is cashing in

Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the…

October 1, 2012, 12:02 AM EDT

DAA Responds to Microsoft Column on ‘Do Not Track’ Plans Claims 'on' position creates confusion in the ad community and with consumers

In a contributed column in September 10 issue of Adweek, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, explained why Microsoft decided to turn on…

September 21, 2012, 6:14 PM EDT

The Adweek 50 These are the people who make the machinery of media, marketing and technology hum

There are many (some might say too many) lists of power players in business, often studded with names from the worlds on which we report: media, advertising, entertainment, technology and…

September 17, 2012, 5:52 AM EDT

Feds Strike Out on Cigarette Warning Labels Court of Appeals rules that 'mini billboards' violate free speech; Supreme Court could be next

The federal government's proposal to force tobacco manufacturers to place 36 graphic cigarette warning labels on the top half of the front and back of all cigarette packages was struck…

August 24, 2012, 4:01 PM EDT

Psst—Do You Know a Genius? Well, Introduce Us! 'Adweek' is accepting submissions for its annual Brand Genius Awards for best-in-class marketing

Adweek’s Brand Genius (formerly Marketer of the Year) Awards have recognized the best and brightest marketing minds for two decades now, but we need your help in uncovering some up-and-coming…

July 27, 2012, 1:47 PM EDT

Fed's Anti-Smoking Fear Campaign Scares Up Quitters 50,000 dump the habit

Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit. According…

July 6, 2012, 11:31 AM EDT

Dottie Mattison Is New CEO of Prometheus Global Media Guggenheim senior managing director to oversee 'Billboard,' 'THR,' 'Adweek,' other properties

Guggenheim Partners senior managing director Dottie Mattison has been named CEO of Prometheus Global Media, the group that owns music, media and entertainment brands Billboard, Adweek, The Hollywood Reporter, Back…

July 2, 2012, 6:10 PM EDT

BBDO Creatives Dissect Breakthrough Spots Execs from New York, London and Mumbai highlight three examples

CANNES, France—In an effort to drill down to the essence of truly great creative, David Lubars, chairman and chief creative officer of BBDO North America, convened a panel of three…

June 21, 2012, 10:59 AM EDT

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