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Topic: Advertising

Feds Strike Out on Cigarette Warning Labels Court of Appeals rules that 'mini billboards' violate free speech; Supreme Court could be next

The federal government's proposal to force tobacco manufacturers to place 36 graphic cigarette warning labels on the top half of the front and back of all cigarette packages was struck…

August 24, 2012, 4:01 PM EDT

Psst—Do You Know a Genius? Well, Introduce Us! 'Adweek' is accepting submissions for its annual Brand Genius Awards for best-in-class marketing

Adweek’s Brand Genius (formerly Marketer of the Year) Awards have recognized the best and brightest marketing minds for two decades now, but we need your help in uncovering some up-and-coming…

July 27, 2012, 1:47 PM EDT

Fed's Anti-Smoking Fear Campaign Scares Up Quitters 50,000 dump the habit

Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit. According…

July 6, 2012, 11:31 AM EDT

Dottie Mattison Is New CEO of Prometheus Global Media Guggenheim senior managing director to oversee 'Billboard,' 'THR,' 'Adweek,' other properties

Guggenheim Partners senior managing director Dottie Mattison has been named CEO of Prometheus Global Media, the group that owns music, media and entertainment brands Billboard, Adweek, The Hollywood Reporter, Back…

July 2, 2012, 6:10 PM EDT

BBDO Creatives Dissect Breakthrough Spots Execs from New York, London and Mumbai highlight three examples

CANNES, France—In an effort to drill down to the essence of truly great creative, David Lubars, chairman and chief creative officer of BBDO North America, convened a panel of three…

June 21, 2012, 10:59 AM EDT

Twitter's Costolo Touts Real-Time Connections Points to the immediacy and emotion of unfiltered media as new marketing model

CANNES, France—As social media and sharing continue to transform media, Twitter CEO Dick Costolo on Wednesday championed the revolutionary benefits that real-time planning can have on creative executions on- and…

June 20, 2012, 1:26 PM EDT

Fotopedia Tries to Crack Tablet Ad Model Code Photo encylopedia believes in high-res, nonintrusive ad experience

The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the…

June 19, 2012, 2:03 PM EDT

How to Reach Off-the-Grid Voters in Ohio Romney's digital director stresses importance of online advertising

Yesterday at Personal Democracy Forum, a yearly gathering of technologists and political elites, Mitt Romney's digital director Zac Moffatt laid out an interesting challenge facing his boss and President Obama—particularly…

June 13, 2012, 1:13 PM EDT

USA's Patrick Trettenero Upped to VP Creative, Branded Content Exec will oversee on-air creative for social TV, upfront presentations

USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where…

June 12, 2012, 12:20 PM EDT

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