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Topic: Advertising

Here's How Much Advertisers Have Increased Their Digital Video Ad Spending

As NewFronts begin, IAB releases annual study

The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media…

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

Why Brands Need to Skip the Ads and Start Telling Stories

Don’t get in the way of what consumers want, be what they want

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that…

Ad Industry Needs to Get Used to Low Growth Being 'the New Normal,' Martin Sorrell Says

Low inflation, disruption are pushing clients to focus on cost

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin…

Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

But real change starts at the top

It's been nearly a month since the 4A's Transformation conference, where, as many of you heard, read or experienced firsthand, the discourse about gender and diversity in the advertising industry…

Why Juries Must Become More Diverse for Industry Awards to Be Truly Legitimate

Small, but bold changes should reflect changing society

Is it a coincidence that both the entertainment and advertising industries are facing a diversity crisis on their awards juries? Probably not. Both of these industries, which champion and celebrate…

R/GA Chicago Hires Creative Director Behind Always' Popular #LikeAGirl Pitch

A.J. Hassan was a long-time Leo Burnett staffer

Leo Burnett vet A.J. Hassan, who helped spearhead the gender-challenging "#LikeAGirl" campaign, is joining R/GA Chicago as an executive creative director. Aside from that award-winning pitch for Always, Hassan, who worked…

We're Finally on the Eve of the Virtual Reality Era, and Here's Why That Scares Marketers

No room for the old ad model in this brave new world

No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself. Every year, the attendance grows and demographics…

Why Advertising Has the Power to Advance How We Talk About Race in America

But the industry has much work to do

Ad industry players believe that agencies need to make safe spaces for serious discussions about race and racism within their organizations—outside of diversity training—where employees feel they can address harmful…

An Open Letter to the AAF President on the Ridiculousness of All-Male, All-White Juries

Chicago ad awards panel includes no women or minorities

Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising Awards…

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