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Topic: Advertising

Digital Boards Face Big Legal Fight Group says agency gutted law and overstepped authority

Digital billboards have been a financial boon to the out of home business. But if Scenic America gets its way in court, it could turn into an expensive bust for…

January 23, 2013, 7:30 PM EST

Pharrell Williams Sues Diageo for $5 Million Rapper alleges spirits giant broke distro contract

Pharrell Williams has sued marketing partner Diageo North America for $5 million in a New York City federal court, claiming the spirits giant has failed to distribute the rapper's "Qream…

January 14, 2013, 8:01 PM EST

Super Bowl Buys: It All 'Ads' Up Kantar Media study suggests NFL showcase is a marketer's dream

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…

January 14, 2013, 12:58 PM EST

A-B on Super Bowl: Time to Launch Products Two brand extensions follow Bud Light Platinum last year

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…

January 11, 2013, 12:00 AM EST

Advertisers Urge Supreme Court to Hear Tobacco Ad Case Chances for appeal are good

The Supreme Court may be the next stop for advertisers fighting against the government's proposal to force tobacco companies to place graphic warning labels on cigarette packages. The Association of…

November 27, 2012, 5:40 PM EST

C-3POh No! Broadcasters Agitate for Better Ratings Currency Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

November 14, 2012, 5:26 PM EST

Earnings: Cable Helps Lift News Corp. Profits Fox News Channel, FX boost ad sales in Q1

News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing…

November 6, 2012, 8:12 PM EST

Microsoft Gets 30 Brands to Run Windows 8 In-App Ads 20th Century Fox, Nissan running first campaigns

Microsoft may or may not be dropping upwards of $1 billion to promote its latest operating system Windows 8, and now the company’s announcing that 30 brands have agreed to…

November 1, 2012, 3:45 PM EDT

Pebbles Boulders, Alpha Bits Now Safer for Children Kids cereals cut the sugar

Cereal companies that pledged to cut sugar and increase whole grains in the 21 brands marketed to children are making progress, according to the industry's own estimate. Today, more than…

October 23, 2012, 7:29 AM EDT

Election 2012 Dollars Stream In Thanks to super PACs and Hulu's popularity, candidates are spending money, and the site is cashing in

Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the…

October 1, 2012, 12:02 AM EDT

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