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Topic: Advertising

Google's $1,000 Stock Means Billions to Founders' Bank Accounts

It's a good time to be Sergey Brin or Larry Page

$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million…

The Definition of Advertising Has Never Been More Unclear

Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

What Does 'OmniPub' Have to Do With Creativity?

Economies of scale finally trumps the power of the idea

I was beginning to wonder why all this advertising stuff is so hard. Thank goodness someone has figured out how to make advertising cheap, and easy. It’s all about size.…

The Five Best Brand Activations We've Seen at Comic-Con

A bouncy castle, sharksplosion and more

There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat…

More Than 200 Retailers Have Been Targeted By Patent Trolls

Legislation reform is gaining momentum

There’s reason to be optimistic that before the end of the year Washington will put patent trolls in their place. In the last few weeks, the push for reform has…

The New York Times Reinvents the Boring Banner Ad

Just don't call it 'native'

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists…

This Summer Could Be the Breakthrough in Mobile Advertising

Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

What Exactly Does ‘Do Not Track’ Mean?

Digital Advertising Alliance is fighting misinformation

The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months. Rockefeller, a big proponent…

Campbell Ewald's Chief Marketer Can't Talk About Cadillac

But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand

Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

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