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Topic: Advertising

After a 'Promiscuous' 2015, Do Agencies and Brands Need Their Own Tinder?

Chasing 'bright and shiny' forces assignment model to fore

Marriages are breaking down, and clients are sleeping around. So said Brad Jakeman, president of PepsiCo's global beverage group, at the ANA Masters of Marketing conference in Orlando in October. Jakeman also declared…

Millennials Want Mobile Video Ads to Be Short and on Every Device

Fast-changing viewing habits spell big shifts for marketers

Chances are the next video you watch will be on your mobile phone or tablet. Record numbers of viewers are turning to these devices every day to watch a funny…

3 Ways Empathy Can Help You Build a Killer Strategy

Feeling what your audience feels is the ultimate insight

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar. Sure, I'm curious to know what it's going…

Here Are 6 New Ways to Make Mobile Advertising Work

Our most personal platform is full of untapped possibilities

There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our…

How to Stop Your Best Creatives From Leaving You

The best defense is an honest dialogue before an offer comes

Recently I almost lost a superstar creative to another agency, and it really taught me something. Let's face it, all creatives, especially the good ones, are always in the market. They're…

Quiz: Which Iconic Ad Exec Spoke These Words of Wisdom?

Try to match the name with the quote

If you're looking for an inspirational or insightful quote about the state of advertising, the industry or creativity, look no further than the men and women at the top. Ad…

Letter to the Editor: CP+B's Chuck Porter Clarifies Comment on Andrew Keller's Exit

Says Senecal quote was about processes, not people

There was an article written last week on Adweek.com about Andrew Keller leaving this agency that can use some clarification. Specifically, there was a quote from Lori Senecal to the effect…

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…

Women Now Hold Half of the Top Jobs at Havas Worldwide Chicago

Tatia Torrey named chief client officer

Decades after the Mad Men era, men still largely run ad agencies. But even if agencies can still feel like boys' clubs, recently women have been gaining a number of…

After 3 Decades With Grey, Olive Garden Launches Creative Review

The lead agency since 1986 is defending

Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business. The restaurant chain spent $155 million in media last year, according to…

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