Topic: Advertising
CANNES, France—As social media and sharing continue to transform media, Twitter CEO Dick Costolo on Wednesday championed the revolutionary benefits that real-time planning can have on creative executions on- and…
The jury is still out on how advertisers should approach tablets like the iPad. But the app maker and photo encyclopedia company Fotopedia thinks it has a solution in the…
Yesterday at Personal Democracy Forum, a yearly gathering of technologists and political elites, Mitt Romney's digital director Zac Moffatt laid out an interesting challenge facing his boss and President Obama—particularly…
USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where…
Comcast needs to slow down its advertising claims that its Xfinity Internet service is the "fastest in the nation," per a recommendation from the National Advertising Division, the ad industry's…
As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics. The…
Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publication for cable network execs. The cable…
Brace yourselves, idea people. New York City's Creative Week 2012—the fourth annual edition of the advertising, design, boozing and schmoozing bonanza—kicks off Monday morning. A roster of industry bigwigs will be…
There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a…
Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…
