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Topic: Advertising

Ad of the Day: Spotify Helps Deaf People Hear in This Emotional New Spot

Sound comes alive in the Philippines

Hearing brings a world of joy to people, but it's a sense not everyone is lucky enough to have. Spotify recently took a trip to Puerto Princesa, Philippines, with hearing aid…

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

WPP's Martin Sorrell Says Netflix Needs Ads to Pay for Original Content

Asserts that subscriptions alone are not enough

Martin Sorrell is never shy when it comes to expressing his opinion about other businesses, and the WPP Group CEO was at it again today, questioning whether Netflix can consistently…

In a World of Long-Form Video, Make Your Ads Count

Yahoo research finds shorter is better and video viewers notice mobile ads 37 percent more than other platforms

Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and…

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

T. Marzetti Co. shifts to online content publisher

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing…

Norwegian Cruise Line Follows Royal Caribbean Into the Review Circuit

Incumbent Martin is not participating

Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011. The assignment spans traditional and…

Welcome to the Era of Purposeful Viewing

The Golden Age of TV is all about viewer empowerment

No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up…

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Awards, Amazon and a hunger for storytelling

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content…

SXSW: Did It Really Matter for Marketers and Agencies?

The tsunami of 'techsumerism' wasn't about ideas

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment. Starting March 12, at airports in major cities…

Why Marketers Shouldn't Be Seduced Into Using Believable Bots

Ex Machina's clever use of Tinder could start a risky trend on chat apps

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as…

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