Topic: Advertising
Carine Roitfeld hasn’t slowed down since ending her decade-long editorship of Vogue Paris last year. She launched the magazine CR Fashion Book, collaborated with MAC on a cosmetics collection, was…
As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…
Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…
Digital billboards have been a financial boon to the out of home business. But if Scenic America gets its way in court, it could turn into an expensive bust for…
Pharrell Williams has sued marketing partner Diageo North America for $5 million in a New York City federal court, claiming the spirits giant has failed to distribute the rapper's "Qream…
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…
For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…
The Supreme Court may be the next stop for advertisers fighting against the government's proposal to force tobacco companies to place graphic warning labels on cigarette packages. The Association of…
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…
News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing…
