Topic: Advertising
As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics. The…
The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…
Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publication for cable network execs. The cable…
Internet Week, a slate of showcases, conferences and workshops around New York City spanning the depth and breadth of the tech industry, kicks off May 14. The annual gathering this year…
Brace yourselves, idea people. New York City's Creative Week 2012—the fourth annual edition of the advertising, design, boozing and schmoozing bonanza—kicks off Monday morning. A roster of industry bigwigs will be…
There have been a few stabs at iPad-native newspapers and magazines, with limited success, but the just-released Punch is taking a different tack with its new app. It's more of a…
Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…
Overlooked in the three-martini Madison Avenue lunching of TV’s fictional Sterling Cooper agency is arguably a more intoxicating story: the creative revolution that upended the New York City ad industry…
Uncle Sam wants to scare you away from smoking. The Feds couldn't force tobacco companies to put gruesome images on cigarette packages, so now it's going on the offense, launching…
More than 20 advertisers have now reportedly run from Rush Limbaugh after his apology to Georgetown student Sandra Fluke failed to quell the media firestorm that was sparked by the…
