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Topic: Advertising

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…

Women Now Hold Half of the Top Jobs at Havas Worldwide Chicago

Tatia Torrey named chief client officer

Decades after the Mad Men era, men still largely run ad agencies. But even if agencies can still feel like boys' clubs, recently women have been gaining a number of…

After 3 Decades With Grey, Olive Garden Launches Creative Review

The lead agency since 1986 is defending

Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business. The restaurant chain spent $155 million in media last year, according to…

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

Cannes Lions 2015: What Does It Take to Be the Best in the World?

Weigh in at today's #AdweekChat at 2 p.m. ET

There's some tough competition at this year's Cannes Lions festival, with a record 40,133 entries. So what does it take to win the ad industry's most coveted accolade? We rounded up…

Young CEOs Open Up About Their Failures

In new branded videos from insurer Hiscox and Vox

In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay. Along the way, Hiscox, a…

Priceline 'Negotiators' Put Creative Up for Review

William Shatner-hawked travel site spends more than $40 million in media annually

Priceline.com's creative business is up for review, the company has confirmed. Ark Advisors in New York is the consultancy hired to run the process. Ark could not immediately be reached, but…

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Ad of the Day: Spotify Helps Deaf People Hear in This Emotional New Spot

Sound comes alive in the Philippines

Hearing brings a world of joy to people, but it's a sense not everyone is lucky enough to have. Spotify recently took a trip to Puerto Princesa, Philippines, with hearing aid…

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

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