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Topic: Advertising

When Does Leaning Hard Into Celebrity Become Lazy and Dangerous? Fame, as a branding channel, dominated advertising in 2014

There are many things that defined 2014 in advertising. Mobile domination, our insatiable desire for a viral hit, TV ads alive and well, Goodvertising, Big Data and, of course, the…

December 22, 2014, 12:12 PM EST

Macy's Shifts Its Multicultural Account to a New Shop Annual media spending is around $40 million

Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The…

December 11, 2014, 12:54 PM EST

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats $6.3 billion menace will shake confidence

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and…

December 9, 2014, 10:30 AM EST

TV Bosses Say Ratings Won't Stop Being Awful Anytime Soon Er, sorry, 'trending downward'

Now is the winter of our discontent, made that much colder by the absence of the ad dollars that everyone in the TV world swore would come back in scatter. They…

November 24, 2014, 8:00 AM EST

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad Patrick O'Neill looks back at his 1994 spot

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios and DirecTV all diving in. More power to…

October 30, 2014, 1:00 PM EDT

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money' Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

October 17, 2014, 4:46 PM EDT

7 Advertising Trends That Show You Exactly Where This Industry Is Headed Mobile and programmatic are changing everything

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double…

October 16, 2014, 12:20 PM EDT

These Stats Prove Femvertising Works 'Why would I buy from a company that doesn't respect me?' one survey respondent asks

What makes a woman more likely to chose one brand over another? A new SheKnows Fem-vertising Survey found that 52 percent of women admitted to buying a product because they liked…

October 10, 2014, 2:39 PM EDT

BitTorrent Woos Advertisers and Publishers Filesharing company fights association with piracy

BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today. While BitTorrent is supposedly responsible for as…

September 3, 2014, 4:16 PM EDT

Robin Williams Left a Legacy of Humor and Humanity in Ads His talents ranged from high-energy showmanship to powerful narration

“The powerful play goes on and you contribute a verse.” The powerful monologue Robin Williams recited in Dead Poets Society is also part of his legacy in advertising, as it became…

August 13, 2014, 9:55 AM EDT

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