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Topic: adtech

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Here Is the Life of a Digital Ad [Infographic] A handy cheat-sheet for real-time bidding

Industry folks who want to get their heads around what the programmatic advertising space looks like should check out Adweek's Nov. 4 issue. In print and online, it's going to…

October 31, 2013, 11:37 AM EDT

The Driver Behind the Publicis-Omnicom Merger Marketers increasingly rely on data, study shows

If Publicis and Omnicom’s recent merger announcement is any indication, traditional advertising and marketing agencies are increasingly looking to data to compete with the tech companies that have spent the…

July 30, 2013, 8:49 PM EDT

AOL to Launch Programmatic Upfront During Advertising Week Plan is to jump-start a marketplace for machine-sold ads

AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV…

July 24, 2013, 9:00 AM EDT

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