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Topic: ADT

Ving Rhames Is ADT's First Spokesman in New Campaign From Doner

First work under CMO Jerri DeVard

In June, chief marketing officer Jerri DeVard hit the rewind button, moving ADT's creative business back to Doner after only eight months with Arnold. Now, Doner's first work for the security…

Doner Reclaims ADT's Creative Business

Reunion comes 8 months after the company hired Arnold

New chief marketing officer Jerri DeVard has taken the reins at ADT and hit the rewind button: she has moved the security mammoth back to Doner, eight months after the…

FTC Busts ADT for Failing to Disclose Paid Endorsers

Spokepeople posed as independent experts

ADT's on-air "independent" experts have set off all kinds of alarms at the Federal Trade Commission, which found that the home security company failed to disclose that the experts, which…

ADT Provides Peace of Mind in New Ads From Arnold

'Always there' campaign breaks today

It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad…

CVS Confirms Creative Review

Follows new president at marketer

CVS Caremark confirmed today that it has launched an agency creative review, which will include current shop Arnold. The Havas company won the account after a review in 2010, taking it…

The 'Internet of Things' Heralds the Arrival of the Jetsons Age

Your fridge may soon tell you when to buy milk

What smartphones and apps have done to connect people to the Internet wherever they go, emerging new technologies will soon connect seemingly every other object in your life (even the…

Arnold Wins ADT's Creative Business [Updated]

SapientNitro takes digital and MediaCom will handle media

Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed. Arnold, pitching out of its Boston office,…

Contenders Prepare for ADT Finals

Company holds separate pitches for creative, digital, media

Contenders are gearing up for final pitches in ADT’s three-pronged review, which spans traditional advertising, digital marketing and media planning and buying. Each piece of the business constitutes a separate but…

ADT Reviews Its Advertising Business

Issues separate RFPs for creative, media, digital

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media…

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