Topic: AdSafe Media

AdSafe Rebrands as Integral Ad Science Ad tech firm repositions amid profitability

AdSafe Media built its business by promising to help brands keep their ads off unsavory sites. Now that ad verification has become something of a commodity (industry leader DoubleVerify has branched…

November 29, 2012, 9:00 AM EST

More Than Half of Online Ads Fail Viewability Standard Units collide up to 7 percent of the time, says AdSafe Media

The online ad industry’s Making Measurement Make Sense (3MS) initiative calls for a new viewability metric that would only measure when 50 percent of an ad is in view for…

August 28, 2012, 9:00 AM EDT

AdSafe Media Fights Click, Impression Fraud Detection product scores risky sites for buyers

Sometimes online display advertisers end up overpaying for campaigns because of ne’er-do-wells who falsely click on ads or refresh Web pages, resulting in fake click or impressions. Several ad tech firms…

July 17, 2012, 8:00 AM EDT