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5 Questions With Twitter's Global Online Sales Leader Richard Alfonsi talks conversions and app-install ads

Twitter’s Richard Alfonsi, head of global online sales, said that the next mobile ad products on the platform will be ones that drive consumers to act right within their tweets—email…

March 13, 2014, 1:09 PM EDT

Facebook Doubles Stats for Ad Buyers Granular looks at demos and reach now avail

Even as Facebook looks to seriously pare down the number of ad products it offers, advertisers now have "more than double" the numbers to reference when analyzing the effectiveness of…

June 26, 2013, 2:05 PM EDT

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