Topic: adroll
Type
Early Stats on How Facebook Exchange Ads Perform in News Feed
Pricier at first but better value
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…
Facebook's Dynamic Creative Ads Lead to More Clicks
FBX partners AdRoll, TellApart see performance increases
This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX). Early results released last month were encouraging, with multiple partners…
Display Retargeter AdRoll Banks $15 Million Funding Round
Company will put money toward platform, expansion
The dollars continue to flow into ad tech. On the heels of PubMatic’s $45 million funding round and Rocket Fuel’s $50 million round last month, online ad retargeting firm AdRoll…
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