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Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

November 21, 2014, 12:00 PM EST

Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

October 3, 2014, 2:02 PM EDT

Twitter Buys Tapcommerce to Build on Mobile Ads Momentum For as much as $100 million

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports…

June 30, 2014, 6:24 PM EDT

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network Web interest targeting is a step toward Google's biz model

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook…

June 16, 2014, 6:00 AM EDT

How Twitter Stepped Up Its Ad Game Mobile retargeting helps company shake its 'insular' reputation

With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new ad offering enables brands to retarget users based…

December 5, 2013, 9:36 PM EST

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

October 15, 2013, 6:10 PM EDT

Early Stats on How Facebook Exchange Ads Perform in News Feed Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

May 7, 2013, 5:47 PM EDT

Facebook's Dynamic Creative Ads Lead to More Clicks FBX partners AdRoll, TellApart see performance increases

This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX). Early results released last month were encouraging, with multiple partners…

October 9, 2012, 1:00 PM EDT

Display Retargeter AdRoll Banks $15 Million Funding Round Company will put money toward platform, expansion

The dollars continue to flow into ad tech. On the heels of PubMatic’s $45 million funding round and Rocket Fuel’s $50 million round last month, online ad retargeting firm AdRoll…

July 11, 2012, 4:37 PM EDT

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