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Topic: Adobe

How Google's Ad Tech Stacks Up DoubleClick, Mindshare execs discuss the end-to-end platform

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…

February 16, 2013, 4:23 PM EST

Marin Software Positions for First Ad Tech IPO of 2013 Profit-challenged company may benefit from B2B focus

AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the…

February 14, 2013, 9:57 AM EST

Adweek's Top 10 Commercials of the Week: Feb. 1-8 The Super Bowl unplugged, an herbal tea unhinged, and David Beckham and Nina Agdal undressed

The Super Bowl already feels a world away. But in this week's top 10, we'd still like to recognize some of the spots that weren't released before the game—specifically, RAM…

February 8, 2013, 9:45 AM EST

Super Bowl Wednesday? 5 Brands Still Buying Twitter Ads Big-game campaigns piggyback college football's National Signing Day

Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today. Marketers for Super Bowl advertiser MiO have purchased the…

February 6, 2013, 1:07 PM EST

Ad of the Day: Adobe A talking chimp and horse are less impressed than you with the Super Bowl spots

A talking chimp and talking horse are the perfect Super Bowl ad characters. But that doesn't mean they have any respect for those who shell out a fortune for 30…

February 4, 2013, 2:33 PM EST

Advertisers Clicking Buy Button on Google Shopping Ads Units’ share of search budgets up 600 percent in Q4, per Marin Software

Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its…

January 29, 2013, 8:31 AM EST

Holiday Retail Season Was Very Merry for Google New Product Listings Ads buoy search giant, per Adobe study, though mobile still undervalued

Google will report its fourth-quarter earnings next Tuesday, but Adobe has just released a report suggesting that the search giant had a very merry holiday season, with retailers stuffing Google’s…

January 17, 2013, 8:00 AM EST

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

LinkedIn Blows Open Its Ad Platform Releases developer tool for ads

Today, LinkedIn will make it official: it’s in the advertising business. The business-centric social network still reaps the majority of its revenue from recruitment-related products, but that majority should dwindle…

November 28, 2012, 12:28 PM EST

Mobile Boosts Cyber Monday; Facebook and Twitter Not So Much Sales hit $2 billion as mobile grows 100 percent

Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time,…

November 27, 2012, 9:52 AM EST

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