Topic: Adobe
More and more marketers are coming around to the idea that social shouldn’t be siloed. Capitalizing on that shift are companies like Google—which acquired marketing software company Wildfire to build out…
Google shot a flaming arrow across the entire LUMAscape chart on Tuesday in announcing the DoubleClick Digital Marketing platform. The combined product will roll out over the coming months and…
Right now nearly no brand knows for sure who’s watching its TV ad. Viacom isn’t about to change that, but the media giant has developed a way to help TV…
Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include…
Adobe is buying Auditude, an online video ad platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The…
Presentation-sharing startup SlideShare just announced that it's the latest company to drop Adobe's Flash technology for HTML5. This may sound like a minor technical choice, but it's part of a larger…
Whenever Adobe appears in the news, the big question is whether the company can stay relevant as its Flash technology comes under fire. More recently, however, Adobe executives have been…
The ongoing tension between Apple and Adobe seemed to flare up again Thursday with the launch of the new Mac operating system, OS X Lion—although the situation wasn't quite as…
