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Topic: Adobe

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up

Marketo still lingers as a big fish

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing players. The Atlanta Business Journal reported…

Adobe-SAP Deal Brings Ads and CRM Together

Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

76% of Marketing Execs Say They Don't Target With Behavioral Data

Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms

Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

YouTube Is Now Much Safer for Brands

Update to comments should make engaging more comfortable

Google’s recent effort to silence trolls with a new YouTube commenting policy might actually be a boon to brands. YouTube in September began directing its users to open an account on…

Martin Sorrell Talks Candidly About Mergers, Mayhem—and His Own Demise

The WPP CEO says people don’t take risks

In 1978, Martin Sorrell had just started working with the Saatchis, where, as group finance director, he was the architect of the agency acquisitions that would reshape modern advertising. After…

Ad of the Day: Adobe Knows What Your Marketing Is Doing, Even When You Have No Clue

It's not child's play

If you're at Advertising Week in New York this week, chances are you'll see this new Adobe commercial quite a bit. The good news is, Goodby, Silverstein & Partners has…

Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads

Hoping to build advertisers' confidence in the medium

Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement…

Digital Publishing Awards Honors Apps and Ads Made With Adobe’s Digital Publishing Suite

A look at the inaugural winners

There’s little question the iPad will play an integral role in the future of publishing (and, in fact, it already does). Tablet ownership nearly doubled this year versus last year,…

Adobe's Bold Plans for Online Ad Business Don't Include Advertising

But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the…

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