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Topic: Adobe

Ad of the Day: Adobe Knows What Your Marketing Is Doing, Even When You Have No Clue It's not child's play

If you're at Advertising Week in New York this week, chances are you'll see this new Adobe commercial quite a bit. The good news is, Goodby, Silverstein & Partners has…

September 23, 2013, 7:48 AM EDT

Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads Hoping to build advertisers' confidence in the medium

Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement…

September 16, 2013, 12:02 AM EDT

Digital Publishing Awards Honors Apps and Ads Made With Adobe’s Digital Publishing Suite A look at the inaugural winners

There’s little question the iPad will play an integral role in the future of publishing (and, in fact, it already does). Tablet ownership nearly doubled this year versus last year,…

September 15, 2013, 10:10 PM EDT

Adobe's Bold Plans for Online Ad Business Don't Include Advertising But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the…

August 26, 2013, 12:00 AM EDT

Traction Puts User Experience at the Core Includes work for Adobe, Walmart, Bank of America

Specs Who (l. to r.) Paul Giese, technology director; Adam Kleinberg, CEO; Theo Fanning, executive creative director What Interactive and advertising agency Where San Francisco offices When Adobe wanted to reach college kids about…

May 9, 2013, 6:57 AM EDT

MPA Is Getting Closer to Digital Magazine Ad Standards Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

April 14, 2013, 11:04 PM EDT

Golf Digest Brings Native Advertising to Masters Tournament Hub Ad unit promotes Adobe analytics service

Proving that native advertising can travel just about anywhere, Golf Digest is launching its first native Web ad that will use Adobe's data to track the social conversation around next…

April 5, 2013, 2:58 PM EDT

The Weather Company Assembles Ad Tech's Miami Heat New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…

March 18, 2013, 12:00 AM EDT

Adobe Borrows From Pinterest in Marketing Cloud Redesign Ups competition for all-in-one marketing platform

Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties. PandoDaily dubbed the social scrapbooking platform’s impact as “The Great Pinterestification,” and Adobe has now…

March 6, 2013, 12:01 AM EST

Condé Nast's Answer to Programmatic Buying Segmenting product taps vast subscriber database

Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising.  The…

March 6, 2013, 12:00 AM EST

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