Topic: Adobe

How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot

Why some brands have opted to ‘ambush’ the game

Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines. Rather,…

What a CMO Looks Like When He Knows His Super Bowl Ad Was a Total Waste

Adobe punks the Big Game again

Are you going all in with a TV buy on the Super Bowl without a proper accompanying data-driven digital strategy to really take advantage of that flood of viewer interest?…

How Adobe Helped FEED Projects Create Its Holiday Campaign in Just 7 Days

Take a peek inside the competitive, creative process

When Lauren Bush Lauren, founder and CEO of FEED Projects, attended the Adobe Summit last year on behalf of her brand, she met the Adobe team. They clicked instantly, and…

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

A candid discussion of digital's hottest topic

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads…

iOS 9's Puzzling Eye Emoji Is Explained: It's the First Ever Made for a Social Cause

Adobe, GS&P, Ad Council break sweeping anti-bullying campaign

A number of anti-bullying campaigns have rolled out in recent years, with most of the messaging aimed either at the victims or the bullies themselves. But now, Adobe is teaming…

Adobe Wants Creatives to Mess With Its Logo, and It's Actually Using Their Ideas

Artists' renderings as corporate identity

Adobe has been slowly giving its logo a makeover—well, sort of. Since December 2013, Adobe has been asking the creative community to tinker with its visual brand identity, encouraging artists to…

Here Are 7 Interesting Digital Marketing Stats From the Past Week

Including Twitter's huge video growth

Last week was another intriguing period for interactive marketing data. Here are seven stats that jumped off the digital page: 1. Forty-four percent of males and 42 percent of females are…

Ad of the Day: This Space Mission Shows Everything Wrong With Advertising Today

A brand's fall from heaven

What better way to kick off Advertising Week that with the ultimate brand fail? The brand this time is AstroBoost, an energy drink you've probably never heard of (for reasons that…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…

These Award-Winning Drone Photos Show How Everything Looks Cooler From Above

Dronestagram names contest winners

There's nothing like a good dronie—the unique perspective, the otherworldly imagery and the fun of a selfie. So, when users of Dronestagram, an app devoted to drone photography, were asked…