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Topic: Adobe

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase

Tinkering with the future

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data,…

Update: Cyber Monday Sales Totaled $3.45 Billion, Which Set a New Ecommerce Record

Up 12% year-over-year, per Adobe

Cyber Monday is on track to set a new record with $3.39 billion spent online in the U.S., a 10.2 percent increase year-over-year, according to data released by Adobe tonight.…

Adobe Buys Programmatic Ad Player TubeMogul for $540 Million

Will help brands manage and buy digital video

In a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million. Programmatic-geared TubeMogul works with brands like Dannon and Quiznos to run digital,…

Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe's New Comedy

A flashy new Adobe Marketing Cloud spot for Advertising Week

Adobe always likes to unveil a comical new spot for Advertising Week. This year is no exception, and this time we get a James Bond-style spot in which a secret…

Ad of the Day: Adobe Gets Unlikely Artists to Create Together in Photoshop Campaign

'Collabograms,' from Edelman, begins with a tattoo artist and a gold leaf sign painter

Ask a tattooist and a master of gold-leaf design to collaborate on a work of art themed "Zero Compromise," and what do you get? A gaudy gilded shrine to the…

Even as Mobile Gobbles Up Web Traffic, 80% of Companies Don't Have a Long-Term Strategy

But brands seem to be waking up

Only 20 percent of companies have a mobile marketing strategy that extends into the next 12 months, per a report from Adobe today. Put another way, 80 percent of brands…

Ad of the Day: Artists Recreate Great Lost Works Entirely With Adobe's Stock Images

Another fine-art project joins growing trend

From Van Gogh BnB to The Next Rembrandt, advertisers have been obsessed with the great masters of fine art lately. Now, Adobe adds to that trend with Make a Masterpiece—a…

Nonprofits Are Learning That Whisper's Anonymity Can Be a Force for Good

Campaign against bullying shows love can trump hate

Last fall, Adobe and the Ad Council wanted to put a new twist on anti-bullying campaigns by targeting teenage witnesses, not victims. So they designed a powerful campaign around the simple…

How Adobe Is Connecting Virtual Reality With the World of Product Placement

360-degree video mixes atmosphere and ads

Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there. Adobe isn't entering the latest next-generation space race to…

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Clients will be able to better target consumers

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of IBM, Oracle, Salesforce and other big players. So now,…

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