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Topic: Adobe

Ad of the Day: Artists Recreate Great Lost Works Entirely With Adobe's Stock Images

Another fine-art project joins growing trend

From Van Gogh BnB to The Next Rembrandt, advertisers have been obsessed with the great masters of fine art lately. Now, Adobe adds to that trend with Make a Masterpiece—a…

Nonprofits Are Learning That Whisper's Anonymity Can Be a Force for Good

Campaign against bullying shows love can trump hate

Last fall, Adobe and the Ad Council wanted to put a new twist on anti-bullying campaigns by targeting teenage witnesses, not victims. So they designed a powerful campaign around the simple…

How Adobe Is Connecting Virtual Reality With the World of Product Placement

360-degree video mixes atmosphere and ads

Interested in watching the 2015 hit film The Martian from the surface of the moon? Adobe wants you to take you there. Adobe isn't entering the latest next-generation space race to…

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Clients will be able to better target consumers

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of IBM, Oracle, Salesforce and other big players. So now,…

Snakebites Are Dangerous, but Mobile Ads Are Lethal, in Adobe's Hilarious New Ad

When customer experience really matters

Adobe has long excelled at comically portraying the disastrous consequences of not managing one's marketing properly. But in its latest spot, it literally becomes a matter of life and death. The…

Adobe Is Creating a Data Co-Op to Compete With Google and Facebook

Offers marketers an alternative to 'walled gardens'

The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op. Today, Adobe announced a service for marketers that…

The Oscars Is Still an All-Star Destination for Advertisers

Amex, Cadillac among brands paying record rates to be in the big show

Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers. The…

Adobe Has a New Way to Make Mobile Apps

More cloud, less code

BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services. The San Jose, Calif.-based company's…

Ad of the Day: Adobe's Delightful Ads Imagine If Bob Ross Had Painted on an iPad

Homage videos star illustrator Chad Cameron as Ross himself

Bob Ross tributes seem like a pure nostalgia play. But Adobe has put together a fun, modern homage to the late TV painter with a series of videos—approved by the…

How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot

Why some brands have opted to ‘ambush’ the game

Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines. Rather,…

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