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Topic: Adobe

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up Marketo still lingers as a big fish

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing players. The Atlanta Business Journal reported…

April 10, 2014, 4:18 PM EDT

Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

76% of Marketing Execs Say They Don't Target With Behavioral Data Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

March 20, 2014, 5:52 AM EDT

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

January 31, 2014, 6:01 AM EST

YouTube Is Now Much Safer for Brands Update to comments should make engaging more comfortable

Google’s recent effort to silence trolls with a new YouTube commenting policy might actually be a boon to brands. YouTube in September began directing its users to open an account on…

November 17, 2013, 9:49 PM EST

Martin Sorrell Talks Candidly About Mergers, Mayhem—and His Own Demise The WPP CEO says people don’t take risks

In 1978, Martin Sorrell had just started working with the Saatchis, where, as group finance director, he was the architect of the agency acquisitions that would reshape modern advertising. After…

November 10, 2013, 8:42 PM EST

Photographer's Time-Lapse Footage of Iceland Is the Most Beautiful Thing You'll See Today Bleak, unearthly and stunning

Photographer Stian Rekdai's gorgeous collection of time-lapse images of Iceland is so incredible, it could easily be a tourism ad—or a sales clip for the equipment he used. Rekdai and…

October 17, 2013, 10:42 AM EDT

Adweek's Top 10 Commercials of the Week Adobe clicks, Doritos crashes, and Burger King really Satisfries

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

September 27, 2013, 9:23 AM EDT

Ad of the Day: Adobe Knows What Your Marketing Is Doing, Even When You Have No Clue It's not child's play

If you're at Advertising Week in New York this week, chances are you'll see this new Adobe commercial quite a bit. The good news is, Goodby, Silverstein & Partners has…

September 23, 2013, 7:48 AM EDT

Adobe Shows You the Colorful, Weird, Scary, Brilliant Faces of 'The New Creatives' Milestone for the Creative Cloud

Adobe just passed the 1 million subscriber mark for its Adobe Creative Cloud and is celebrating with this eye-catching spot from Goodby, Silverstein & Partners—a salute to "the new creatives"…

September 19, 2013, 12:15 PM EDT

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