Topic: AdMeld

Digital Video Ads That Make You Want to Click

Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

Ad Wreck

VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

Yahoo to Lose Revenue Head Michael Barrett

Source confirms earlier reports

Ever since Marissa Mayer was announced as Yahoo’s new CEO in July, questions have turned to the status of chief revenue officer Michael Barrett, whom interim CEO Ross Levinsohn had…

Ad Network Casale Media Readies SSP

Platform showcases real-time bid map

Casale Media, an ad network that specializes in real-time bidding, has launched its own supply-side platform for publishers designed to help them sell excess inventory in an automated fashion, or…

Yahoo Taps Michael Barrett as EVP, Chief Revenue Officer

Former Admeld exec to oversee ads

Yahoo has named Michael Barrett its new evp and chief revenue officer. When Barrett officially rejoins Yahoo early next month—he had a stint as Yahoo’s svp of e-commerce in 1999—he…

Google’s Admeld Deal Gets the Green Light

Dept. of Justice approves $400 million acquisition

Google’s advertising horsepower is about to get even greater. In a blog post Friday, Google’s vp of display advertising Neal Mohan announced that the Department of Justice had approved its $400…

Google Gets Green Light From DOJ to Buy Admeld

Justice finds deal will not lessen competition in display advertising

Google can breathe a sigh of relief now that the Department of Justice has closed its investigation into Google's $400 million deal to buy Admeld, a display advertising company that…

Google Officially Buys Admeld

Sixth-biggest acquisition to date for the search giant

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that…

Google in Talks to Buy AdMeld for $400 Million

Company offers realtime sales of display ad inventory

Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the…