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Topic: Adidas

Adidas Poland Launches Instagram Game to Promote Cleats

Users can win free shoes by liking pics

Putting a unique spin on the "beautiful game," Adidas Poland has found a novel way to get users to like its Adidas Predator soccer cleats. The company claims it has…

Are Michael Sam and Visa a Bad Match?

Study says Adidas is a better fit for the openly gay NFL player

Michael Sam, the NFL's first openly gay player, has been one of the most talked about athletes this season, but his only sponsorship deal so far is with Visa. Networked Insights…

Adidas Vows to Outsprint Nike in Ad Race

German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram

Episodic content, 15 seconds at a time

Don’t head to YouTube to check out Adidas' latest Web series. The sports shoes and apparel company partnered with Champs Sports to create four different online shows that will live on the…

Hollister's Instagram Strategy Gives Hope to Social Retail

Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

Adidas Scores With Last-Minute World Cup YouTube Push

Tries old school black-and-white nostalgia

Falling in line with Adidas’ other digital successes at the World Cup this year, the brand topped this week’s Adweek/VidIQ top 10 video chart with a spot that got fans…

6 Brands That Saw Huge Digital Lifts During World Cup

Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

Nike Grabs 2 Video Chart Spots With World Cup Clips

Knocks Adidas out with most views

Buzz around the World Cup is still going strong, underscored by two soccer-themed spots from Nike on this week’s Adweek/VidIQ top 10 chart. Nike’s "The Last Game" claimed the No. 1…

Study: Americans Love Soccer More Than Nascar

Marketing to a swelling fútbol fan base

Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and…

Adidas’ New World Cup Ads Make Use of Trivia and Maps

Google helps with global digital push

Adidas’ "Desafio Tudo ou Nada" campaign ("Challenge All or Nothing") launching Thursday will test out a few new types of digital ads from Google. The World Cup sponsor relied on…

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