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Topic: Adidas

How It Feels to Close Your Agency When It's Just Not Working

Matthew Bull shutters The Bull-White House

When Matthew Bull, the former global chief creative officer of Lowe, started The Bull-White House in New York in late 2011, he was happy to reignite his entrepreneurial side. After…

Budweiser's Twitter Mentions Jumped 525% After FIFA's Sepp Blatter Quit

Call it the John Oliver effect

Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace and the hour after…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

Activists Pressure FIFA Sponsors Over ‘Horrific’ Working Conditions in Qatar

Pushing for change at 2022 World Cup site

Brand reputation matters. At least that's what workers' rights advocates were hoping when they kicked off efforts earlier this week to get sponsors of FIFA—including Adidas, Kia, Hyundai, Gazprom, Budweiser,…

The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

'Four-season, year-round brand' launches new campaign

Gone are the days when sports retailers specialized in one thing. While Nike, Adidas and Under Armour are starting to look more like tech brands, The North Face is making…

J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

The NFL player's 'box jump' clip already has 2 million views

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is…

Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand

Sneaker marketer had the same agency since 2001

72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business. 180 had created ads for Adidas since 2001, with the shop's offices…

170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building

xAd shows how precise location data is getting

The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. The New York tech company can…

24 Hours in Advertising: Wednesday, March 4, 2015

Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

Top 10 Branded Videos: Adidas Racks Up 21 Million YouTube Views in One Week

'Biggest ever' ad spend gets initial boost

Adidas' biggest brand push since 2011 also blew up on YouTube this week. According to this week's Adweek/VidIQ top branded video chart, the sport brand's "Take It" campaign accumulated 21.9 million…

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