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Topic: Adidas

Adidas Turns Bull's Injury Into Inspiration Sneakers brand stitches together an integrated campaign for return of MVP

Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports…

January 28, 2013, 12:02 AM EST

Top 10 Commercials of the Week: Nov. 23-30 Father Time's time runs out, bodega goods bust a move and NBA stars dribble holiday cheer

This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this holiday…

November 30, 2012, 10:26 AM EST

Ad of the Day: Adidas Ebenezer Snoop and his puff, puff Christmas past

Ever since it was first published in 1843, Charles Dickens’ A Christmas Carol has been retold countless times, with everyone from Albert Finney to the Muppets taking on the roles…

November 29, 2012, 4:38 PM EST

Chuck's Big Comeback The Chuck Taylor high-top shows how a brand can rise from the dead

According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…

October 4, 2012, 12:01 AM EDT

Top 10 Commercials of the Week: Sept. 21-28 Bacon goes meatless, Apple returns to its roots, and Derrick Rose is on the comeback trail

This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an…

September 28, 2012, 10:11 AM EDT

Ad of the Day: Adidas A city grieves for Derrick Rose, and awaits his return, in 180LA's show-stopper

If there's one thing I love, it's watching my favorite sports organization score a goal unit against the sports organization from that place I've always hated. Seriously, I am occasionally…

September 26, 2012, 2:08 PM EDT

Ad of the Day: Adidas David Beckham gives Britons the thrill of a lifetime in this charming Olympic spot

Here's a fact: David Beckham makes kids cry. That might be a bit misleading. You see, the world-famous soccer player (or footballer, depending on where you hail from) doesn't intentionally go…

July 26, 2012, 3:40 PM EDT

Adidas Pulls No Punches With Boxing Bags in Chinese Subways How did this clear the lawyers?

In the category of things I could see going very wrong very quickly, Adidas has installed punching bags in Chinese subway stations. You're supposed to relieve the stress of commuting…

August 16, 2011, 10:58 AM EDT

Ad of the Day: Adidas Latest spot for the brand's Originals line isn't too original, but it is super cool

On Wednesday, Adidas rolls out an integrated marketing push for its Originals line, including a new national TV spot that may suffer from one ironic flaw: At first blush, it…

August 9, 2011, 10:23 AM EDT

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