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Topic: Adidas

4 Influencers Break Away From a Dystopian Future in Adidas' Edgy New Campaign

Spots encourage next generation to build their own world

Adidas invites sneaker fans to build their own futures by breaking away from a dystopian world in an edgy new campaign for Adidas Originals. The spot depicts four brand influencers—lifestyle…

Adidas Gives Snoop Dogg His Own Football Talk Show as a Prelude to Super Bowl 50

Turf'd Up builds out the brand's partnership with the rapper

Adidas is capitalizing on football fandom before the Big Game this year: The company gave Snoop Dogg his own talk show where he'll be interviewing ex-NFL players, celebrities and revered…

Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Taking ads to a whole new level

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi. "They sound like a huge swarm of bees, and…

Adidas Taps Influencers for a Unique Run Through the Streets of New York

Stops included a cabaret club and museum rooftop

In preparation for the New York City Marathon this weekend, Adidas gathered a team of social media-savvy athletes to race through New York promoting its Energy Running movement and the…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

How Sockeye Plans to Bring a 'Little More Portland’ to the World

Ad agency opens its first international office

Specs Who From left: Designer Julian Gese; group account director Shelley Stevens; co-founder, president Andy Fraser; executive creative director Peter Metz; creative director Tim Sproul; executive producer Ryan Crisman What Full-service agency Where…

Why Adidas's Samba Design Is Still Kicking It After 65 Years

The sneaker with three stripes and 35 million fans

Six years ago, a little-known U.K. film called Awaydays took a nostalgic walk back to the Thatcher-era world of "the casuals," a pack of working-class English adolescents who smoked, drank,…

Twitter Expands Its 'Buy' Button Just in Time to Grab Holiday Ad Dollars

Best Buy, Adidas roll out tweet-powered shopping

As Twitter looks to ease Wall Street's growing concerns over whether it can bring in new users and revenue streams, it's zeroing in on retailers and their lucrative holiday spends…

How Millennials Are Helping This Agency Find the 'Big Idea'

Johannes Leonardo's digital-savvy work for Adidas, Google

Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York Former Saatchi & Saatchi executive creative directors Leo Premutico and Jan Jacobs, who opened their agency Johannes Leonardo in 2007,…

Adidas Wants Young Athletes to Stop Obsessing Over Leo Messi and Other Sports Stars

New spot a move away from hero worship

Kill your idols, as they say. Or, at least stop worshipping them so much. That's what Adidas' new inspirational 60-second spot from 72andSunny is about, though it'd be easy to…

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