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Topic: Adidas

Adidas Puts 6 Cameras Inside Its World Cup Ball and Sends It on a Global Journey Follow the bouncing brazucam

Adidas would like to introduce you to the official 2014 World Cup stalker ball. The brand, with help from TBWA, has put six cameras inside a very special version of its…

April 7, 2014, 10:13 AM EDT

Lionel Messi Gets Trippy With Adidas in Soccer Light Show Brand turns star player into a human LED glow stick

In this visually stunning, Tron-inspired light show, Adidas Football is hawking its Lionel Messi line—specifically, the Adizero F50 Messi boot. If you don’t know who Messi is, you need to…

August 6, 2013, 2:58 PM EDT

Adidas Lets Fans Jump for Derrick Rose Sneakers in London Pop-Up Store Simple, smart promotion

Here's a simple concept executed simply for Adidas. This beautifully shot, expertly cut short tells the story of the opening of the D Rose Jump Store in London. This unique…

July 29, 2013, 1:47 PM EDT

Adidas's Tribute to Andy Murray Is Pretty Sweet, Too Wimbledon winner's sponsors bask in his glory

Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute.…

July 8, 2013, 10:38 AM EDT

RG3 Clarifies Adidas Ad Saying He'll Be Ready for Season Opener Athlete backtracks a little on Twitter

Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial…

February 19, 2013, 1:56 PM EST

Adidas Pulls No Punches With Boxing Bags in Chinese Subways How did this clear the lawyers?

In the category of things I could see going very wrong very quickly, Adidas has installed punching bags in Chinese subway stations. You're supposed to relieve the stress of commuting…

August 16, 2011, 10:58 AM EDT

Detox Looks Fun in Greenpeace's Challenge to Nike and Adidas

Last month, an ad spoof from the Ewoks at Greenpeace informed us that Volkswagen operates a Death Star that's about to pulverize the earth with a giant laser beam. Now,…

July 15, 2011, 9:52 AM EDT

Adidas fires up its largest ad campaign ever

Adidas today launched what it's describing as its "largest marketing campaign in history," packed with enough pro athletes, pop stars and adrenaline overload to finally put it on par with…

March 16, 2011, 8:00 AM EDT

Melanie Oudin aims to prove sponsors right

Melanie Oudin is back at the U.S. Open and hoping to live up to weighty expectations—those of fans and sponsors alike. The 18-year-old American was the Cinderella of last…

August 31, 2010, 2:53 PM EDT

Want some coffee with your Adidas platter?

When last we saw Adidas, they were chilling in the Star Wars Cantina. Apparently, they liked food service so much they decided to open a diner. You may recognize the…

August 5, 2010, 8:22 AM EDT

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