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Topic: Adidas

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers

Diverse talent on your toes

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's Creative…

Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun

Not everything has to be epic

Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds…

Adidas Creates a Bloody Mess With World Cup Ads Featuring Gory Cow Hearts

Animal advocates disgusted by global campaign

Animal rights activists are upset about, well, everything, but they're especially mad about an Adidas World Cup campaign in which soccer players are holding bloody cow hearts. The tagline for the…

Here Are the Top 10 Brands Using Instagram Video

UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

Adidas Puts 6 Cameras Inside Its World Cup Ball and Sends It on a Global Journey

Follow the bouncing brazucam

Adidas would like to introduce you to the official 2014 World Cup stalker ball. The brand, with help from TBWA, has put six cameras inside a very special version of its…

Lionel Messi Gets Trippy With Adidas in Soccer Light Show

Brand turns star player into a human LED glow stick

In this visually stunning, Tron-inspired light show, Adidas Football is hawking its Lionel Messi line—specifically, the Adizero F50 Messi boot. If you don’t know who Messi is, you need to…

Adidas Lets Fans Jump for Derrick Rose Sneakers in London Pop-Up Store

Simple, smart promotion

Here's a simple concept executed simply for Adidas. This beautifully shot, expertly cut short tells the story of the opening of the D Rose Jump Store in London. This unique…

Adidas's Tribute to Andy Murray Is Pretty Sweet, Too

Wimbledon winner's sponsors bask in his glory

Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute.…

RG3 Clarifies Adidas Ad Saying He'll Be Ready for Season Opener

Athlete backtracks a little on Twitter

Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial…

Adidas Pulls No Punches With Boxing Bags in Chinese Subways

How did this clear the lawyers?

In the category of things I could see going very wrong very quickly, Adidas has installed punching bags in Chinese subway stations. You're supposed to relieve the stress of commuting…

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