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Topic: Adidas

How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

The Swoosh almost always answers

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At…

Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts

Memorable Indian campaign celebrates blade runners

"Odd, isn't it? For a man to run when technically he shouldn't even be walking?" We live in a magical time, when disability doesn't have to spell the end of an…

Adidas Takes a Shot at Under Armour With an Ad About Creativity, Not Just Hard Work

Aaron Rodgers, Von Miller among stars of new spot

Playing a sport well, and becoming a career athlete, doesn't just mean you've studied a list of plays, stuck to a workout regimen and mastered exactly how something should be…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

5 Ways Historically Male Brands Are Now Reaching Out to Women

Lessons from the NFL, Adidas, Harley Davidson and others

It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman,…

For Adidas Originals, 10 Artists Present Their Vision of What the Future Might Look Like

Displays in New York and L.A. support brand's campaign

Adidas is hosting art exhibits in New York and Los Angeles this week aimed at sparking conversation around its "Future" campaign for Adidas Originals.  The brand's "Future Capsule" was on display…

4 Influencers Break Away From a Dystopian Future in Adidas' Edgy New Campaign

Spots encourage next generation to build their own world

Adidas invites sneaker fans to build their own futures by breaking away from a dystopian world in an edgy new campaign for Adidas Originals. The spot depicts four brand influencers—lifestyle…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

Adidas Gives Snoop Dogg His Own Football Talk Show as a Prelude to Super Bowl 50

Turf'd Up builds out the brand's partnership with the rapper

Adidas is capitalizing on football fandom before the Big Game this year: The company gave Snoop Dogg his own talk show where he'll be interviewing ex-NFL players, celebrities and revered…

Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Taking ads to a whole new level

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi. "They sound like a huge swarm of bees, and…

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