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Topic: Adidas

Nike Grabs 2 Video Chart Spots With World Cup Clips Knocks Adidas out with most views

Buzz around the World Cup is still going strong, underscored by two soccer-themed spots from Nike on this week’s Adweek/VidIQ top 10 chart. Nike’s "The Last Game" claimed the No. 1…

June 27, 2014, 11:19 AM EDT

Study: Americans Love Soccer More Than Nascar Marketing to a swelling fútbol fan base

Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and…

June 11, 2014, 11:59 AM EDT

Adidas’ New World Cup Ads Make Use of Trivia and Maps Google helps with global digital push

Adidas’ "Desafio Tudo ou Nada" campaign ("Challenge All or Nothing") launching Thursday will test out a few new types of digital ads from Google. The World Cup sponsor relied on…

June 10, 2014, 1:36 PM EDT

Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun Not everything has to be epic

Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds…

June 10, 2014, 10:19 AM EDT

Which World Cup Sponsors Are Resonating With Fans? Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

June 9, 2014, 8:25 AM EDT

World Cup Mania Takes Over Top 10 Branded Videos Adidas, Samsung, Visa all top the VidIQ chart

With less than a week to go until the World Cup, seven of the top 10 branded videos plug soccer-themed spots this week. Adidas claimed the No. 1 spot this week…

June 6, 2014, 4:33 PM EDT

Adidas Creates a Bloody Mess With World Cup Ads Featuring Gory Cow Hearts Animal advocates disgusted by global campaign

Animal rights activists are upset about, well, everything, but they're especially mad about an Adidas World Cup campaign in which soccer players are holding bloody cow hearts. The tagline for the…

June 4, 2014, 11:12 AM EDT

Nike Inches in on Adidas’ World Cup Social Turf Still time to win the chatter game

Nike is not a sponsor of next week’s coveted World Cup, but exclusive data from Globe Runner reveals that the brand is catching up to Adidas’ official stake via social…

June 2, 2014, 2:57 PM EDT

Adweek's Top 5 Commercials of the Week: May 23-30 Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

May 30, 2014, 10:23 AM EDT

Ad of the Day: Messi Isn't Sleeping Well as Adidas Counts Down to the World Cup Pressure brings uneasy dreams for the Argentine star

The World Cup's June 12 kickoff is approaching fast, and Adidas is extremely excited. And in this new ad for the brand—which has 28 million YouTube views since Saturday—Argentina's Lionel…

May 27, 2014, 12:13 PM EDT

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