Topic: Adaptly

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

It's where young consumers are chatting—and shopping

One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile…

Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Key step toward what could be 'unreal' sales

Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site. Part of the San Francisco-based social media company's marketing developers program, they include…

Study: 69% of Marketers Believe That Native Advertising Is Valuable

But how big the impact is still in question

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part…

Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate

Bodes well for second-screen pushers

Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of…

The Future of Advertising Hinges on Understanding Identity

Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile

Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

Facebook's Reach Generator Gets Competition From Adaptly

Social ad firm secures $10.5 million in new funding

Facebook dropped jaws in February when the company announced during its first marketing conference that the average news feed post is only seen by 16 percent of the eligible users.…