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Topic: Adaptly

Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate Bodes well for second-screen pushers

Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of…

June 26, 2014, 12:11 PM EDT

The Future of Advertising Hinges on Understanding Identity Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

December 9, 2013, 10:11 PM EST

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

October 15, 2013, 6:10 PM EDT

Silicon Alley's Night Out Time Inc. throws party for city's top startups

Wednesday night, for the second year in a row, Time Inc. threw a party to fete its list of 10 NYC Startups To Watch. Several of the company's leaders sat…

May 17, 2012, 5:39 PM EDT

Facebook's Reach Generator Gets Competition From Adaptly Social ad firm secures $10.5 million in new funding

Facebook dropped jaws in February when the company announced during its first marketing conference that the average news feed post is only seen by 16 percent of the eligible users.…

May 9, 2012, 1:41 PM EDT

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