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Topic: Adaptly

Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Key step toward what could be 'unreal' sales

Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site. Part of the San Francisco-based social media company's marketing developers program, they include…

Study: 69% of Marketers Believe That Native Advertising Is Valuable

But how big the impact is still in question

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part…

Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate

Bodes well for second-screen pushers

Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of…

The Future of Advertising Hinges on Understanding Identity

Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile

Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

Silicon Alley's Night Out

Time Inc. throws party for city's top startups

Wednesday night, for the second year in a row, Time Inc. threw a party to fete its list of 10 NYC Startups To Watch. Several of the company's leaders sat…

Facebook's Reach Generator Gets Competition From Adaptly

Social ad firm secures $10.5 million in new funding

Facebook dropped jaws in February when the company announced during its first marketing conference that the average news feed post is only seen by 16 percent of the eligible users.…

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