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TBWA Wins BNY Mellon's Global Account Business shifts from sister shop Doremus

BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than…

September 12, 2013, 9:00 AM EDT

Datsun's Revival Won't Be a Nostaglia Play Brand is foreign to the countries it's entering next

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and…

March 11, 2013, 10:11 AM EDT

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