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McDonald's Will Join Verizon as NFL-Twitter Amplify Partner Fast-food giant is loving football ads; Twitter continues TV march

If you’re an ad industry player who has watched National Football League games in the last few weeks, you’ve probably noted that McDonald’s has really ramped up its marketing this…

September 26, 2013, 1:03 PM EDT

Twitter Taps Former Ticketmaster Chief to Build Social Commerce Nathan Hubbard will combine tweets with shopping

Nathan Hubbard, a Ticketmaster and Live Nation executive mainstay until earlier this month, is set to become Twitter's first head of commerce, as the social site aims to increase its…

August 27, 2013, 2:11 PM EDT

Social Media Reach Helps, but Quality Counts More Quantity is not enough for 4A's panelists

Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand…

March 13, 2013, 4:20 PM EDT

Twitter Rolls Out Promoted Tweets Surveys Measurement product focuses on purchase intent

Twitter wants Promoted Tweet advertisers to better understand the impact of their spend on the bids-based marketing platform, so it developed a product designed to measure recall, purchase intent, brand…

October 3, 2012, 10:58 AM EDT

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