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Topic: Adam Bain

What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

5 marketers will test its latest ad unit

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and…

Why Jack Dorsey and Adam Bain May Just Give Twitter the 1-2 Punch It Needs

Social net stabilizes its executive leadership

Twitter today named co-founder and interim chief Jack Dorsey as its permanent CEO. The San Francisco-based company also elevated Adam Bain to chief operating officer from his former role as…

Twitter's Adam Bain Gives Marketers Reasons to Anticipate Project Lightning

Could make real-time tweets easier to discover

Twitter revenue chief Adam Bain was quick to dodge a question about the possibility that he's in the running to be the company's next CEO during a panel at the Dmexco…

Twitter's Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users

Interim CEO Jack Dorsey addresses growth problem head-on

Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San Francisco…

Twitter's Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

Innovation in unlikely places

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture…

Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy

Which is surprising, given his industry popularity

Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO…

Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs

Adam Bain seen as likely candidate

The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey today and the company begins its…

McDonald's Will Join Verizon as NFL-Twitter Amplify Partner

Fast-food giant is loving football ads; Twitter continues TV march

If you’re an ad industry player who has watched National Football League games in the last few weeks, you’ve probably noted that McDonald’s has really ramped up its marketing this…

Twitter Taps Former Ticketmaster Chief to Build Social Commerce

Nathan Hubbard will combine tweets with shopping

Nathan Hubbard, a Ticketmaster and Live Nation executive mainstay until earlier this month, is set to become Twitter's first head of commerce, as the social site aims to increase its…

Social Media Reach Helps, but Quality Counts More

Quantity is not enough for 4A's panelists

Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand…

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