Advertisement

Topic: ad viewability

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

The viewability debate shifts to smartphones

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on…

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Offers premium option and third-party verification

Brands have long lamented the possibility that Internet users don't actually see the ads they pay for. Well, Facebook today introduced a premium buying choice that should quell some of that…

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

If not completely seeable, brands won't be charged

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become…

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time

Research also states that being heard is almost as good as being seen

Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google's latest report on the matter digs into…

Marketers React to Mobile Viewability Criteria, as Challenges Loom

Media Ratings Council develops guidelines

Earlier this week, the Media Ratings Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets. The…

The 10 Most Fascinating Digital Marketing Stats of the Week

Like 108 marijuana marketers launch every week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online…

As Ad Blocker Usage Explodes, Can YouTube Win Back Scofflaws With a Subscription Model?

Users revolt against pre-roll

It's not a mystery why YouTube is considering offering an ad-free version of its site to paying subscribers. Thanks to ad blocking software, there already are millions of potential viewers…

What Counts as an Online Ad View? A Standard Is Nearing, but the Fight's Not Over

Brands, publishers and trade groups inch toward agreement

Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx imply that the industry might…

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues

2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

Advertisement