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Topic: ad viewability

Type
Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues 2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

December 24, 2014, 8:00 AM EST

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

September 30, 2014, 4:45 PM EDT

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar 63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

September 11, 2014, 8:41 AM EDT

YuMe Launches Heat-Seeking Ad Fraud Map Pinpointing fraudulent activity worldwide

To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating. The Traffic Quality…

August 22, 2014, 9:22 AM EDT

Xaxis Fights Fraud With Money-Back Guarantee for Brands 95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

August 7, 2014, 1:08 PM EDT

Publishers Are Responding to Brands' Viewability Concerns A discussion with Evolve Media president Brian Fitzgerald

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift…

July 20, 2014, 6:06 PM EDT

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