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Topic: ad targeting

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

It May Not Be a Robot or 'Smart Gear,' but Data-Driven Advertising Still Plays at SXSW

Unacast and Ninja Metrics pitch targeting innovations

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts and bolts of digital ad targeting…

How Facebook Targets Ads Globally Based on Users' Phones

Coca-Cola, Durex and Nestlé adjust for slower devices

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India? The challenges of serving ads in emerging countries…

Facebook Launches Dynamic Product Ads for Data-Minded Retailers

Merchants like Target can upload catalogs and then zero in on consumers

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart…

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics

Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

PopSugar Set to Launch a Nifty Social Shopping App This Month

Will the publisher's data push it past the competition?

PopSugar, the leading indie women's lifestyle publisher, knows a ton about millennial women, and it’s now layering its data atop its shopping-based ShopStyle network to create Fave, a social commerce…

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid

A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

Twitter's Tailored Audiences Program Gets More Targeted

New tools for brands to reach users

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today. Tailored Audiences launched last year, allowing marketers to retarget…

Holiday Catalogs Data and Top 15 Cities, per Popular iPad App

A ton of viewing happens in Texas

The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the…

Google’s Latest Role: The Cookie Monster

Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

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