Topic: ad spending
Two weeks ago Adobe published findings showing that Google’s Product Listing Ads are doing well among retailers. Now Marin Software is backing those claims with findings across all of its…
A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the actual return on the investment. In the two-week period measured, more…
Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy. In disrupting local TV and radio broadcasts and…
Despite a decelerating economy and an increasingly gloomy macro outlook, media stocks have remained reassuringly buoyant, ticking upwards as other big-cap offerings sputter and sink. Year to date, media stocks…
Between the Olympics and the U.S. presidential election, 2012 is a biggie for brands, so much so that they got out of hibernation early. The first quarter is usually quiet…
Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publication for cable network execs. The cable…
Digital advertising growth will offset a slowdown in local ad growth as marketers target consumers online, specifically mobile devices, according to a new BIA/Kelsey forecast. By 2016, local online, interactive and digital advertising…
Gains in automotive and financial services spending weren’t enough to forestall a downward trend in advertising sales at the broadcast networks. Despite modest gains in television as a whole, broadcast…
Scripps Networks Wednesday upfront presentation for a bustling crowd of hundreds of media buyers brought its wares to its customary haunt, Cipriani 42nd Street. The presentation featured a parade of executives…
The online advertising market roared back to life in 2010, setting a slew of records including the largest revenue year ever recorded and biggest quarter in the medium’s history, according…
