Topic: Ad Spend

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge

Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

Data Drives This Digital Sales and Marketing Company in Dallas

Sq1 mines statistics to recommend the right spending mix for clients

Specs Who Judge Graham (l.), president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices There are still some uncharted waters in the digital space, and digital sales and marketing company…

Nielsen-Backed Venture Fund Close to Signing First Company

Pereg chairman, CEO discusses portfolio aims

As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until…

Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads

Mobile messages outperform online but prices lag

A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and…

Mobile Grabs 20% of Facebook Ad Spend

Android out-earns iPhone, per Kenshoo Social study

A year ago, Facebook made zero money from mobile advertising because it had yet to launch a mobile ad product. Now mobile accounts for 20 percent of advertisers’ spending on…

TV Takes the Gold in Q3

Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

Nielsen: Broadcast Ad Spend Zooms in Q3

Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…