Advertisement

Topic: Ad Spend

Type
Data Drives This Digital Sales and Marketing Company in Dallas Sq1 mines statistics to recommend the right spending mix for clients

Specs Who Judge Graham (l.), president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices There are still some uncharted waters in the digital space, and digital sales and marketing company…

September 10, 2014, 9:14 AM EDT

Nielsen-Backed Venture Fund Close to Signing First Company Pereg chairman, CEO discusses portfolio aims

As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until…

January 30, 2013, 8:35 AM EST

Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads Mobile messages outperform online but prices lag

A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and…

January 15, 2013, 7:00 AM EST

Mobile Grabs 20% of Facebook Ad Spend Android out-earns iPhone, per Kenshoo Social study

A year ago, Facebook made zero money from mobile advertising because it had yet to launch a mobile ad product. Now mobile accounts for 20 percent of advertisers’ spending on…

January 7, 2013, 2:08 PM EST

TV Takes the Gold in Q3 Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

December 17, 2012, 5:40 PM EST

Nielsen: Broadcast Ad Spend Zooms in Q3 Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

December 12, 2012, 10:00 AM EST

Advertisement