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Topic: Ad Sales

Type
NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots And just in time

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth…

January 28, 2015, 5:40 PM EST

Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales Its smartphone promos alone did $2.5 billion

Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today. During the 2014 fourth quarter, Facebook did $3.6 billion in…

January 28, 2015, 5:21 PM EST

7 Big Stats From Facebook's Q3 Earnings Report Ad sales continue to drive growth

Facebook's advertising sales jumped 64 percent in the third quarter compared to the same period year, as the company maintained momentum from earnings reports earlier this year. Here are 6 other…

October 28, 2014, 5:08 PM EDT

Family Circle Redesign Puts Focus on Nontraditional Families Plus, more beauty and style content

Meredith’s Family Circle is getting a facelift with its September issue. But the redesign, introduced earlier this month, isn’t just cosmetic—the magazine is also updating its content in an effort…

August 20, 2014, 4:33 PM EDT

Twitter Reveals MoPub's Ad Growth Mobile exchange on pace to make $13M this year

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a…

October 22, 2013, 7:35 PM EDT

November Rain: TV’s Big Surge Postelection ad dollars pour in as clients free up budgets, N.Y. gets back to work

The morning after Barack Obama secured his second term as the 44th president of the United States, two significant events occurred that left TV ad sales executives breathing a little…

December 3, 2012, 12:02 AM EST

New Yahoo COO to Be Based in New York Location would rekindle ties with Madison Avenue

Yahoo’s new chief operating officer Henrique de Castro isn’t slated to start until the middle of next month, according to All Things D, but when he does, he won’t be…

October 22, 2012, 4:39 PM EDT

Yahoo to Lose Revenue Head Michael Barrett Source confirms earlier reports

Ever since Marissa Mayer was announced as Yahoo’s new CEO in July, questions have turned to the status of chief revenue officer Michael Barrett, whom interim CEO Ross Levinsohn had…

October 17, 2012, 6:41 AM EDT

NBCU Consolidates Ad Sales Under Yaccarino A year after taking the cable reins, exec adds broadcast to her portfolio

Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business. In her new role…

September 19, 2012, 1:12 PM EDT

Yahoo Defector Marc Grabowski Joins Facebook Developer Former key salesman lands at Nanigans

Marc Grabowski, who left Yahoo shortly after the Internet company brought Google vet Marissa Mayer on as CEO, is the new COO at Nanigans, a Facebook advertising software firm with…

August 21, 2012, 11:08 AM EDT

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