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Topic: Ad rates

AMC Orders a Fifth Helping of The Walking Dead

Renewal of TV’s top-rated series is a no-brainer

Ravaged by a killer flu and the ever-present hordes of ravenous Walkers, things are looking decidedly grim for the characters on AMC’s The Walking Dead. But at least a handful…

Better Off Dead: AMC Zombie Hit Tears Into Sunday Night

Episode 2 of The Walking Dead draws 13.9 million viewers

Like the fence meant to keep out hoards of ravenous Walkers, ratings for AMC’s monster hit The Walking Dead last night sagged a bit but did not buckle. According to Nielsen live-plus-same-day…

How Facebook's Partner Categories Level the Playing Field—for Good

Narrower targeting could mean more relevant ads, more ad dollars

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…

Google Enhances AdWords, Possibly Correcting Mobile Ad Rates

Changes enable more agile bidding, creative, measurement

During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…

Facebook Mobile Ads Outperform Desktop, Twitter

Average CPM jumped 58 percent since Q2 2011, per TBG Digital

Update: TBG Digital has clarified the Facebook/Twitter comparison. “We took a deeper look at the data and, unfortunately, the engagement rates were not comparing like for like. Twitter engagement rate…

Facebook Ad Rates Jump Ahead of IPO

Average CPM rose 41 percent since Q1 2011, per TBG Digital

Facebook will make all kinds of pretty pennies when it goes public later this year, but the company has already been filling its coffers through a booming ad business. The…

In Their Prime: Broadcast Spot Costs Soar

Gap between network and cable CPMs remains vast

Marketers looking to buy time on broadcast television have had to dig a little deeper, as the average cost of a prime-time spot is just shy of $110,000 a pop. According…

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