Ad rates | Adweek

How Facebook's Partner Categories Level the Playing Field—for Good Narrower targeting could mean more relevant ads, more ad dollars By Tim Peterson

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…

April 12, 2013, 12:00 AM EDT

Google Enhances AdWords, Possibly Correcting Mobile Ad Rates Changes enable more agile bidding, creative, measurement By Tim Peterson

During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…

February 6, 2013, 3:21 PM EST

Facebook Mobile Ads Outperform Desktop, Twitter Average CPM jumped 58 percent since Q2 2011, per TBG Digital By Tim Peterson

Update: TBG Digital has clarified the Facebook/Twitter comparison. “We took a deeper look at the data and, unfortunately, the engagement rates were not comparing like for like. Twitter engagement rate…

July 18, 2012, 7:00 AM EDT

Facebook Ad Rates Jump Ahead of IPO Average CPM rose 41 percent since Q1 2011, per TBG Digital By Tim Peterson

Facebook will make all kinds of pretty pennies when it goes public later this year, but the company has already been filling its coffers through a booming ad business. The…

April 17, 2012, 1:33 PM EDT

In Their Prime: Broadcast Spot Costs Soar Gap between network and cable CPMs remains vast By Anthony Crupi

Marketers looking to buy time on broadcast television have had to dig a little deeper, as the average cost of a prime-time spot is just shy of $110,000 a pop. According…

June 22, 2011, 1:47 PM EDT

Topic: Ad rates