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Topic: ad networks

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This Man Protects Marketers From Bogus Websites Like tracking money launderers

Dan Peak’s company may well be the Seal Team Six in the war against rogue websites. His company, Veri-Site, boasts 10 years of experience hunting down Internet money launderers and…

May 13, 2013, 10:29 PM EDT

You Shouldn't Trust Mobile Location Data Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

March 24, 2013, 11:37 PM EDT

IAB Escalates Attack on Firefox Privacy Browser Says new version will hurt small businesses on the Internet

The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks. Since late last month…

March 12, 2013, 4:09 PM EDT

Ad Nets Step Up Self-Regulation NAI’s Groman hopes to turn around policymaker privacy perceptions

In the ongoing Washington debate over privacy, advertising networks get the worst rap. A billion-dollar business, online ad networks track consumer clickstream activity in order to sell behaviorally targeted ads to…

February 7, 2013, 6:00 AM EST

Reports: Facebook in Talks to Buy Atlas Solutions From Microsoft Deal could lay the groundwork to build the ultimate ad network

The rise of an external Facebook ad network could be closer than ever. The social network is looking into buying Atlas Solutions from Microsoft, according to reports published Thursday by…

December 6, 2012, 2:41 PM EST

Facebook Hints at How a Third-Party Ad Network Might Work Testing ability to target users of non-Facebook mobile apps, sites

Many digital advertising observers are convinced that Facebook will eventually launch a third-party display ad network to rival, or even better, Google’s AdSense. The thinking goes, Facebook's wealth of personal…

September 19, 2012, 12:55 PM EDT

TheStreet.com Veteran Jumps to Martini Media Thomas O'Regan to become chief revenue officer at affluent-centric network

Thomas O'Regan, longtime sales chief at TheStreet.com, has been named chief revenue officer at Martini Media, which specializes in reaching an affluent demographic. O'Regan, most recently vp of ad sales at…

April 10, 2012, 3:28 PM EDT

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