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Topic: ad networks

How Advertising Powers China's IPO Darling Alibaba

Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

Mark Zuckerberg Gets Reflective as He Nears 30

Espouses motto of 'ship love' at the f8 conference

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg…

Yelp, YP Partner in Local Advertising Deal

Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

Report: Ad Networks Adhering to Strict Privacy Guidelines

Consumers must opt-in for collection of sensitive data, like health

In a perfect world, the Network Advertising Initiative's annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising. The…

This Man Protects Marketers From Bogus Websites

Like tracking money launderers

Dan Peak’s company may well be the Seal Team Six in the war against rogue websites. His company, Veri-Site, boasts 10 years of experience hunting down Internet money launderers and…

You Shouldn't Trust Mobile Location Data

Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

IAB Escalates Attack on Firefox Privacy Browser

Says new version will hurt small businesses on the Internet

The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks. Since late last month…

Ad Nets Step Up Self-Regulation

NAI’s Groman hopes to turn around policymaker privacy perceptions

In the ongoing Washington debate over privacy, advertising networks get the worst rap. A billion-dollar business, online ad networks track consumer clickstream activity in order to sell behaviorally targeted ads to…

Reports: Facebook in Talks to Buy Atlas Solutions From Microsoft

Deal could lay the groundwork to build the ultimate ad network

The rise of an external Facebook ad network could be closer than ever. The social network is looking into buying Atlas Solutions from Microsoft, according to reports published Thursday by…

Facebook Hints at How a Third-Party Ad Network Might Work

Testing ability to target users of non-Facebook mobile apps, sites

Many digital advertising observers are convinced that Facebook will eventually launch a third-party display ad network to rival, or even better, Google’s AdSense. The thinking goes, Facebook's wealth of personal…

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