Topic: Ad Metrics
Type
Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics
The startup will now be able to provide analytics to over 9,000 companies globally
As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics. The…
Moat Raises $12 Million to Beef Up Online Ad Analytics
Led by the Mayfield Fund, the investment highlights importance of online ad metrics
If you were wondering just how important online advertising analytics will be as digital media continues to evolve, look no further than Moat’s $12 million Series B funding round announced…
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